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What Investors Look for in Mobile Ad-Tech: Valuation Trends
Learn what investors look for in mobile ad-tech, from revenue growth and customer retention to scalability, technology, and valuation trends.
Fátima Castro Franco
5 min read


Gamelight Research: How Game Studios Can Increase Advertising Yield
Learn how game studios can increase advertising yield through better ad placement, rewarded video, user acquisition, retention, and mobile game monetization.
Fátima Castro Franco
6 min read


Gamelight Market Report: Advertising Revenue Across Mobile Game Genres
Explore Gamelight's market report on advertising revenue across mobile game genres, including rewarded ads, monetization strategies, player behavior, and industry trends.
Fátima Castro Franco
4 min read


The Hidden Cost of a Bad Ad Tech Stack for Game Publishers
Learn how a bad ad tech stack drains publisher UA budgets. From fraud to inefficiency, discover why direct traffic and AI targeting are key in 2025.
Fátima Castro Franco
3 min read
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