top of page
Search
AI in Mobile Marketing: Savior or Threat? The Controversy Behind Artificial Intelligence's Role in the Industry
This blog uncovers the debate surrounding AI and explore its future trajectory
Karyna Tkachenko
3 min read
Exclusive Game Launches: A Guide to Driving Engagement and Excitement
This blog redefines the rules of engagement and enters the world of exclusive game launches
Karyna Tkachenko
3 min read
Mastering CPI: A Guide to Computing CPI in Mobile Game Marketing
The blog talks about calculating CPI and assessing the efficiency and effectiveness of the marketing campaigns
Karyna Tkachenko
4 min read
Mobile App Growth with Mobile Measurement Partners (MMPs)
This blog examines nine crucial reasons why integrating Mobile Measurement Partners (MMPs) is vital for thriving in the mobile app industry
Karyna Tkachenko
3 min read
Player Loyalty: The Power of Personalized Promotions in Mobile Game Marketing
The blog delves deeper into the transformative power of personalized promotions
Karyna Tkachenko
3 min read
The Power of Mobile Measurement Partners (MMPs) in Mobile Game Marketing
The blog explores the multifaceted ways in which MMPs empower growth marketers to unlock the full potential of their marketing endeavours
Karyna Tkachenko
4 min read
Elevating Communication Channels With AI for Audience Engagement
The blog delves deep into the realm of AI within communication channels
Karyna Tkachenko
4 min read
Re-Engagement Strategies: Reigniting Interest in Your Mobile Game
This blog delves into the art of re-engagement messaging and explore how it can breathe new life into your mobile game
Karyna Tkachenko
3 min read
Perfecting User Acquisition: A Guide to Crafting an Effective Media Plan for Your Mobile Game
The blog guides developers through the journey of media planning and campaign optimization
Karyna Tkachenko
4 min read
Maximizing Results with App Store Optimization (ASO) on a Budget
This blog explores the importance of ASO and delve into key strategies for optimizing your app’s presence
Karyna Tkachenko
3 min read
Maximizing App Visibility and Downloads on a Budget
This blog dives deeper into advanced strategies that complement ASO and help your mobile game thrive within budget constraints
Karyna Tkachenko
3 min read
The Potential of Mobile Game Performance: Leveraging Advanced Monitoring and User Experience Tools
This blog discusses advanced mobile monitoring and user experience tools
Karyna Tkachenko
2 min read
The Evolving Landscape of Mobile Game Marketing: Embracing Creativity in a Changing Environment
This blog explores three notable changes in the realm of creative content for mobile game marketing
Karyna Tkachenko
3 min read
Unlocking New Frontiers: Exploring Innovative Channels for Mobile User Acquisition
This blog series delves into nine emerging channels that mobile app publishers are beginning to explore to drive user acquisition
Karyna Tkachenko
3 min read
Unlocking New Horizons: Embracing Innovative Strategies for Mobile User Acquisition (Part 2)
This second blog of the series delves into four more unconventional channels gaining traction in the mobile advertising landscape
Karyna Tkachenko
3 min read
The Relentless Rise of RPGs in Mobile Gaming
The blog delves into the reason of RPGs experiencing such a meteoric rise in the realm of mobile gaming
Karyna Tkachenko
3 min read
Embracing Diversity: Creating Inclusive Gaming Communities
The blog explores the diverse motivations behind players' gaming habits
Karyna Tkachenko
2 min read
The Mobile Game Marketing Maze: Understanding Attribution Models
The blog explores three primary attribution models – Last Touch, First Touch, and Multi-Touch Attribution (MTA)
Karyna Tkachenko
3 min read
Maximizing ROI: AI Marketing Strategies for Mobile Game Promotion
The blog explores how AI marketing strategies can boost ROI for mobile games
Karyna Tkachenko
2 min read
Leveraging AI Marketing in Mobile Game Promotion: Pros and Cons
The blog explores the pros and cons of incorporating AI marketing strategies into mobile game promotion
Karyna Tkachenko
2 min read
Learning with Gamelight
bottom of page