This blog explores the intricacies of cross-platform measurement, focusing on the challenges of cost collection and aggregation

The blog delves into the intricacies of SKAN 4 adoption and how it impacts the mobile gaming industry

This blog explores best practices for creating compelling app store videos that drive downloads and engage users

The blog explains the strategic utilization of custom product pages

This blog explores how UGC is transitioning from a trendy addition to a necessity for achieving success in app marketing

This blog delves into the growing emphasis on ROI-centric strategies and the impact of privacy changes on metric tracking

This blog discusses advancements in app store features and how these enhancements are poised to revolutionize user acquisition

This blog talks about moving beyond the traditional funnel

This blog delves into the potential and challenges of localizing apps for specific dynamic and regions

This blog discusses events in mobile games that keep existing players engaged and excited about about the game.

In this blog post, we’ll delve into what Localize Style entails, why it’s crucial for mobile game marketing

This blog explores why real-time updates matter, how they enhance re-engagement efforts

In this blog post, we'll delve into why retention marketing is crucial for mobile game growth

In this blog post, we'll explore why mastering onboarding is crucial for mobile game developers

This blog delves into the key features of SKAN 4.0 and how they can revolutionize mobile game marketing.

In this blog post, we'll explore the concept of PLG and why it's poised to become a dominant force in mobile game marketing this year

This blog discusses arcade idle games and how developers can tap into this evolving landscape to create engaging experiences for players

The blog explains how AI is revolutionizing mobile game marketing and why it's essential for developers to embrace this technology

This blog discusses the opt-in rates of ATT (App Tracking Transparency) that have brought a shift in user consent dynamics.

The blog delves into the code that powers games and must also undergo rigorous scrutiny to ensure it meets the highest standards