From RPGs to merge titles, Chinese mobile genres have redefined engagement and monetization. Here’s how their design and UA strategies can inspire Western studios in 2025.

Discover the best rewarded UA platforms with AI targeting in 2025. Learn how Gamelight’s AI-driven, direct traffic platform delivers smarter installs and retention.

Rewarded marketing gives AI targeting the clean, high-signal data it needs. In 2025, it’s the perfect training ground for smarter, retention-driven UA

AI targeting in gaming goes beyond lowering CPI. In 2025, its real advantage is finding better players—those who engage, retain, and drive long-term LTV.

AI is transforming mobile gaming, streamlining development, and enhancing player engagement for more immersive experiences

Game developers harness AI-powered predictive analytics to forecast user behavior, personalize experiences, and boost engagement

Explore how AI-created ads for mobile games revolutionize marketing

Explore how AI revolutionizes mobile gaming by personalizing experiences

This blog uncovers the debate surrounding AI and explore its future trajectory

The blog explores the pros and cons of incorporating AI marketing strategies into mobile game promotion

The blog explains how AI is revolutionizing mobile game marketing and why it's essential for developers to embrace this technology

This blog talks about a transformative integration of AI tools across various facets – from development to marketing

This blog explores the potential factors driving the increasing popularity of the Godot engine and anticipates its continued growth

In the realm of mobile game marketing, 2023 proved to be a year where innovation and adaptation became the keystones of success

This blog explores the fascinating realm of AI-based player sentiment analysis and its profound impact on social interactions

The blog writes about the transformative role of Artificial Intelligence (AI) in creative production

This article explores the growing role of virtual assistants and chatbots in mobile gaming

The blog discusses the importance of utilizing AI-powered algorithms and data analysis for mobile game marketing

AI has become a cornerstone of app marketing, empowering marketers to enhance personalization and drive user acquisition strategies.

AI-powered analytics tools are revolutionizing the way app developers and marketers gain insights into user behavior and app performance.