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Why Direct Traffic Beats Ad Networks for User Acquisition
Discover why direct traffic outperforms ad networks in mobile UA. Learn how Gamelight delivers transparent, fraud-free installs with higher retention and ROAS.
Fátima Castro Franco
3 min read
What is a High ARPU (Average Revenue per User) Ad Network?
An important metric in the mobile gaming industry, as it measures the revenue generated per user.
Vika Muzyka
3 min read
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