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What is a High ARPU (Average Revenue per User) Ad Network?

Updated: Mar 22, 2023

High ARPU (Average Revenue per User) ad networks in the mobile gaming industry are platforms that help mobile game developers monetize their games by displaying advertisements to users. The advertisements are usually shown in exchange for in-game rewards, such as virtual currency or extra lives. High ARPU ad networks are characterized by having a high average revenue per user, meaning that the advertisements they display generate a higher return for game developers compared to other ad networks.

These ad networks offer a range of monetization options, including rewarded video ads, interstitial ads, and banner ads. They also have sophisticated targeting capabilities, allowing game developers to show ads to users who are most likely to engage with them. By choosing a high ARPU ad network, game developers can maximize their revenue from advertising and provide a better gaming experience for their users.


High ARPU (Average Revenue per User) is an important metric in the mobile gaming industry, as it measures the revenue generated per user.


Here are the best ways to generate high ARPU in the mobile gaming industry:

  1. Offer In-App Purchases (IAP): Offer players the option to purchase virtual items or currency within the game.

  2. Implement Rewarded Video Ads: Offer in-game rewards in exchange for watching video ads.

  3. Offer Subscriptions: Offer a subscription-based model for players to access exclusive content or features.

  4. Utilize Cross-Promotion: Cross-promote your games to existing players to increase revenue.

  5. Offer Ad-Free Versions: Offer ad-free versions of the game for a premium price.

  6. Monetize Data: Collect and monetize user data while maintaining user privacy.

  7. Optimize Ad Placement: Place ads in strategic places within the game to increase engagement and revenue.

  8. Offer Limited-Time Offers: Offer special, limited-time offers to incentivize players to make in-game purchases.

  9. Utilize Retargeting: Retarget players who have shown an interest in making a purchase to increase the likelihood of a conversion.

By implementing these strategies, game developers can increase the average revenue per user and maximize their overall revenue. It is important to note that each game is unique and some strategies may work better than others, so game developers should experiment and continuously optimize their monetization strategies to achieve high ARPU.


High ARPU indicates that a business is effectively monetizing its users and generating a high return on its investment in user acquisition.

Having a high ARPU is important for several reasons:

  • Increases Revenue: A high ARPU means that the company is generating more revenue per user, which can lead to higher overall revenue.

  • Attractive to Investors: A high ARPU can make the company more attractive to investors, as it shows that the business has a successful monetization strategy in place.

  • Better User Experience: A high ARPU can also lead to a better user experience, as the company can use the revenue generated to improve the quality of the game and add new features.

  • Competitiveness: A high ARPU can give a company an advantage over competitors and help it stand out in a crowded market.

Overall, having a high ARPU is a key indicator of the success and sustainability of a mobile gaming business. By effectively monetizing its users, a company can generate more revenue, attract investors, improve the user experience, and stay competitive in the market.


Are you looking for a new UA channel for your game?

Self-serve dashboards are an ideal way to get your game in front of a bigger audience, as they are easy-to-use, provide extensive targeting options and give you full control of your advertising budget.


The Gamelight UA platform provides advanced targeting options, including age targeting, gender targeting, vertical targeting and competitor game targeting, to get the perfect users for your game. The Gamelight platform puts you in full control, and it only takes 5 minutes to create your account and launch your first campaign!


Click HERE to check the self-serve dashboard of the Gamelight advertising platform.


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