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ASO x UA: The Hidden Synergy Behind 10x App Growth
Discover how ASO and UA work together to drive exponential app growth. Learn how Rewarded UA amplifies conversion, lowers CPI, and creates a self-reinforcing growth loop in 2025.
Fátima Castro Franco
4 min read


How Paid UA and Rewarded UA Work Together to Scale Smarter
In 2025, the smartest marketers aren’t choosing between Paid UA and Rewarded UA — they’re combining them. Learn how to balance fast installs with lasting engagement, boost retention, and scale efficiently with Gamelight’s AI-powered growth platform.
Fátima Castro Franco
3 min read


From Paid to Organic: A Complete Guide to UA Channels
Explore the complete guide to UA channels in 2025. From paid ads to organic growth and rewarded formats, learn which user acquisition channels drive results.
Fátima Castro Franco
3 min read


How to Use AI to Enhance App Store Optimization (ASO)
Boost ASO with AI by optimizing keywords, metadata, visuals, and user reviews to improve app visibility and drive downloads.
Nazife Ünal
4 min read


Understanding the Impact of Rewarded Ads on App Store Rankings
Discover how rewarded ads can enhance your app store rankings through improved engagement, organic downloads, and positive reviews.
Nazife Ünal
4 min read


Measuring the Success of Your App Store Optimization (ASO)
Boost your app's visibility and downloads with this comprehensive guide.
Nazife Ünal
6 min read


Festive ASO Tactics: Maximizing Your App's Holiday Visibility
In this blog, we'll explore the key tactics to optimize ASO for a successful holiday season app promotion
Nazife Ünal
4 min read


The Impact of ASO (App Store Optimization)
Learn how ASO enhances mobile game visibility and drives downloads.
Nazife Ünal
4 min read


Comparing ASO and SEO Strategies for Mobile App Success
This blog post unravels the similarities and differences between ASO and SEO, providing insights to help navigate between two disciplines
Karyna Tkachenko
3 min read


Mastering Keyword Research: Strategies for App Store Optimization Success
In this blog we master the art and science of keyword research and its role in propelling your mobile game to success
Karyna Tkachenko
4 min read


Navigating the Challenges: Specialists' Cautious Approach to AI in ASO
This blog talks about AI integration in ASO and concerns specialists have about its accuracy and reliability
Karyna Tkachenko
3 min read


Maximizing Results with App Store Optimization (ASO) on a Budget
This blog explores the importance of ASO and delve into key strategies for optimizing your app’s presence
Karyna Tkachenko
3 min read


Unwrapping Success: Optimizing ASO for Your Holiday Season App Promotion
In this blog, we'll explore the key tactics to optimize ASO for a successful holiday season app promotion
Karyna Tkachenko
2 min read


Elevating Mobile Game Marketing: The Power of ASO and Localization
This blog delves into how harnessing the power of ASO and Localization can propel mobile games to new heights
Karyna Tkachenko
3 min read


ASO Mastery: Elevating Your Mobile Game Marketing with Perfect Strategy
This blog offers a glimpse into the transformative power of ASO, providing a strategic guide to propel your mobile game to new heights
Karyna Tkachenko
3 min read


Creating Compelling App Store Screenshots: Best Practices
Creating compelling app store screenshots is a strategic endeavor that can significantly impact your app's success.
Vika Muzyka
3 min read


Crafting High-Converting App Store Listings: Strategies for Maximum Impact
Each element plays a crucial role in driving conversions, from captivating titles to engaging screenshots.
Vika Muzyka
3 min read


Decoding Google Play Store Algorithms: ASO for Android Apps
Understanding how these algorithms work and implementing effective ASO strategies can improve your app's visibility, attract relevant users.
Vika Muzyka
3 min read


Unlocking ASO: How to Optimize Your App for Better Visibility
Unlocking ASO is a crucial aspect of mobile performance marketing and can significantly impact your app's visibility and success.
Vika Muzyka
3 min read


AI-Powered Tools in App Marketing: A New Era of Efficiency
As the app marketing landscape evolves, AI-powered tools have emerged as game-changers, revolutionizing the way ASO is conducted.
Vika Muzyka
3 min read
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