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What Apple & Google Privacy Changes Mean for UA in 2026
Learn how Apple ATT and Google Privacy Sandbox will change user acquisition in 2026 — and how studios can adapt with rewarded, contextual, and AI-driven UA.
Fátima Castro Franco
3 min read
Boosting ATT Opt-In Rates in 2024: Leveraging O&O Properties for First-Party Data
This blog discusses the opt-in rates of ATT (App Tracking Transparency) that have brought a shift in user consent dynamics.
Karyna Tkachenko
3 min read
The Landscape of Mobile Gaming: Understanding App Tracking Transparency Opt-In Rates by Genre
This blog explains opt-in rates for Apple's App Tracking Transparency (ATT)
Karyna Tkachenko
2 min read
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