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What the Best-Performing UA Campaigns Have in Common
Discover what top-performing UA campaigns have in common. Learn how rewarded UA platforms like Gamelight drive motivated installs, retention, and ROAS through AI optimization and data-driven user engagement.
Fátima Castro Franco
4 min read


User Acquisition Without Ads: What Growth Looks Like in 2026
In 2026, user acquisition won’t rely on ads. Discover how Rewarded UA, communities, and cross-app ecosystems are redefining growth — and why Gamelight is leading the shift toward adless, intent-based acquisition.
Fátima Castro Franco
3 min read


How to Tell If Rewarded UA Is Right for Your App
Wondering if Rewarded UA fits your app? Learn how to decide whether Rewarded User Acquisition is the right strategy for your app’s audience, monetization model, and growth goals in 2025.
Fátima Castro Franco
4 min read


The Cross-Genre Advantage: How Rewarded UA Platforms Quietly Redefine Game Discovery
Rewarded UA platforms are more than ad channels. In 2025, they drive cross-genre discovery, helping players explore new games and publishers reach wider audiences.
Fátima Castro Franco
3 min read


The Power of ROAS in Mobile Game Marketing User Acquisition Campaigns
ROAS measures mobile game marketing profitability by comparing revenue to costs, helping developers optimize user acquisition strategies

Karyna Tkachenko
9 min read


The Power of Paid Marketing for Mobile Games
This blog delves into paid marketing strategies as the unparalleled advantage for developers looking to elevate their mobile games and apps

Karyna Tkachenko
3 min read


Crafting Mobile Game Marketing Excellence: Navigating Strategic Campaign Organization
The blog describes the importance of thorough organization to engage the intended audience effectively

Karyna Tkachenko
3 min read
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