Choosing the Right Pricing Model: CPI vs. CPA
Understand the differences between CPI and CPA pricing models and how to choose the right one for your app marketing strategy.
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Nazife Ãœnal
- 3 min
Understanding Rewarded Advertising: Benefits and Challenges
Discover the benefits and challenges of rewarded ads in app monetization, enhancing user engagement and revenue.
Karyna Tkachenko
- 10 min
Maximizing Return on Ad Spend (ROAS) in Mobile Game Marketing
ROAS in mobile game marketing measures ad campaign profitability. Learn how to optimize strategies to maximize returns and boost revenue
Karyna Tkachenko
- 7 min
The Ultimate Guide to Optimizing Your Mobile Game Marketing Budget and Understanding CPI
This guide equips you with the knowledge and strategies needed to maximize the impact of your marketing efforts while minimizing costs
Karyna Tkachenko
- 4 min
Mastering CPI: A Guide to Computing CPI in Mobile Game Marketing
The blog talks about calculating CPI and assessing the efficiency and effectiveness of the marketing campaigns
Karyna Tkachenko
- 6 min
Evaluating and Improving Cost Per Install (CPI) in Mobile Game Marketing
This blog explores key indicators to detect a poor CPI, strategies to analyze and improve CPI performance
Vika Muzyka
- 3 min
Unleashing the Power of Video Ads in Mobile Marketing
Video ads have become a powerful tool in mobile marketing, allowing app marketers to engage users in a visually compelling and immersive way
Vika Muzyka
- 3 min
Crucial Metrics to Monitor for A/B Testing Success
A/B testing is invaluable for app marketers seeking to enhance their campaigns and optimize user experiences.
Vika Muzyka
- 3 min
Unveiling the Evolution: The Impact of Programmatic Advertising on App Marketing
Programmatic advertising has emerged as a game-changing strategy, ushering in a new era of efficiency and effectiveness.
Vika Muzyka
- 3 min
Creating Compelling App Store Screenshots: Best Practices
Creating compelling app store screenshots is a strategic endeavor that can significantly impact your app's success.
Vika Muzyka
- 3 min
Holistic Approach to User Retention: From Onboarding to Engagement
A holistic approach to user retention encompasses every user journey stage, from the initial onboarding experience to ongoing engagement.
Vika Muzyka
- 3 min
Decoding A/B Testing for App Marketing: What You Need to Know
A/B testing is a powerful tool in the app marketer's arsenal, providing valuable insights to optimize app marketing strategies.
Vika Muzyka
- 3 min
Leveraging SKADNetwork for Effective App Remarketing Campaigns
Leveraging the power of SKAN, app marketers can execute effective app remarketing campaigns to re-engage users and drive conversions.
Vika Muzyka
- 3 min
User Onboarding and Retention Strategies for Successful User Acquisition
Effective user onboarding sets the foundation for a positive user experience, while retention strategies keep users engaged.
Vika Muzyka
- 2 min
Advanced Techniques for SKAN Implementation in Mobile Game UA
The implementation of SKAdNetwork (SKAN) has introduced new opportunities for advanced techniques in mobile game UA campaigns.
Vika Muzyka
- 3 min
Promoting Your App Outside the App Store Cross-Channel User Acquisition Strategies
While the app store is a vital platform for app discovery and UA, promoting your app outside the app store can expand your reach.
Vika Muzyka
- 3 min
Optimizing App Size and Performance for Increased User Acquisition
App size and performance are critical in UA and app success. Users expect responsive apps, that don't consume excessive storage space.
Vika Muzyka
- 3 min
Leveraging Social Media for User Acquisition and App Promotion
Social media platforms have become powerful channels for app promotion and user acquisition in today's digital landscape.
Vika Muzyka
- 3 min
Enhancing User Retention Strategies with SKAN on iOS
SKAN offers app marketers valuable insights and attribution capabilities to enhance user retention strategies on iOS.
Vika Muzyka
- 3 min
App Store Search Ads: Effective Paid User Acquisition Strategies
Search Ads allow you to promote your app at the top of relevant search results, increasing visibility and attracting potential users.
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