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Rewarded UA for Niche Mobile Games: Unlocking High-Intent Installs Without Inflating CPI
Rewarded UA helps niche mobile games gain high-intent users cost-effectively by rewarding meaningful actions beyond installs, boosting retention and ROI.
Fátima Castro Franco
3 min read


What Is the CAC for Mobile Games?
Learn what Customer Acquisition Cost (CAC) means in mobile gaming, how to calculate and optimize it, and why lowering CAC is key to profitable user acquisition — plus how Gamelight helps.
Fátima Castro Franco
3 min read


Understanding the Gaming Customer Journey: From Discovery to Retention
Understand the full gaming customer journey — from discovery to loyalty — and learn how to optimize each stage to boost retention, LTV, and UA performance with tools like Gamelight.
Fátima Castro Franco
2 min read


Creative Testing for Mobile Games: What Works in 2025
Learn how creative testing drives mobile UA success in 2025 — from best practices and frameworks to how Gamelight uses AI to boost ROAS with high-performing ads.
Fátima Castro Franco
3 min read


How to Navigate Ad Fatigue and Keep Users Engaged
Manage ad fatigue and keep users engaged with varied ad formats, smart timing, rewarded ads, and AI-driven optimization.
Nazife Ünal
4 min read


The Rise of Subscription Models in Mobile Gaming
Explore how subscription models are reshaping mobile gaming, offering players value and developers sustainable revenue streams in 2025.
Nazife Ünal
3 min read


Rewarded Marketing Strategies for Niche Mobile Game Genres
Learn how rewarded marketing can drive engagement and retention in niche mobile game genres, from puzzle games to educational apps.
Nazife Ünal
3 min read


The Role of Rewarded Marketing in Building Brand Loyalty in Mobile Games
Discover how rewarded marketing strengthens brand loyalty in mobile games by offering meaningful incentives and fostering player engagement.
Nazife Ünal
3 min read


Innovations in Rewarded Marketing: Beyond In-Game Incentives
Discover innovative rewarded marketing strategies that deepen player connections and foster sustained engagement.
Nazife Ünal
3 min read


Leveraging Data Analytics for Mobile Game Marketing Success
Explore how data analytics transforms mobile game marketing by optimizing user acquisition, engagement, and monetization in 2025.
Nazife Ünal
3 min read


The Rise of Subscription-Based Business Models
Subscription models are driving consistent revenue and deeper customer relationships across industries in 2025. Learn how to adapt.
Nazife Ünal
3 min read


Rewarded Marketing Redefines User Engagement
Rewarded marketing revolutionizes advertising by offering value-driven incentives that captivate audiences and foster lasting loyalty.
Nazife Ünal
2 min read


The Role of Personalization in Modern Marketing Strategies
Personalization revolutionizes marketing by delivering tailored experiences that engage users, increase loyalty, and drive conversions.
Nazife Ünal
2 min read


How AI is Revolutionizing Customer Engagement in 2025
Artificial Intelligence (AI) is redefining how brands connect with their customers.
Nazife Ünal
3 min read


Top Digital Marketing Trends for 2025
Stay ahead of the game with the top digital marketing trends of 2025.
Nazife Ünal
3 min read


Rewarded Marketing: Breaking New Ground in Audience Engagement
eimagine brand engagement through rewarded marketing. Learn how it uses incentives to create meaningful, impactful interactions.
Nazife Ünal
2 min read


Rewarded Marketing: A New Era of Consumer-First Advertising
Revolutionize your approach to advertising with rewarded marketing. Explore its consumer-first design and how it reshapes brand interactions
Nazife Ünal
2 min read


Rewarded Marketing Strategies to Drive User Engagement and Maximize Value
Discover how rewarded marketing strategies drive user engagement, boost retention, and create lasting value for brands and consumers alike.
Nazife Ünal
3 min read


The Power of Rewarded Marketing: Elevate User Experience and Boost ROI
Rewarded marketing transforms user experience by offering incentives, driving loyalty, and maximizing ROI.
Nazife Ünal
3 min read


Using Predictive Analytics to Anticipate User Needs
Anticipate user needs with predictive analytics. Use data-driven insights to personalize experiences, boost engagement, and reduce churn.
Nazife Ünal
5 min read
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