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How to Optimize Ad Timing to Maximize User Engagement
Boost ad engagement by optimizing timing with user data, AI, and testing different delivery schedules for peak performance.
Nazife Ünal
5 min read


The Future of UA: Trends to Watch in Mobile Advertising
Stay ahead in UA with AI, video ads, cross-channel strategies, and first-party data for effective mobile advertising.
Nazife Ünal
4 min read


How to Boost User Retention Through Smart In-App Messaging
Boost user retention with personalized in-app messaging that guides, engages, and supports users throughout their app journey.
Nazife Ünal
4 min read


Top Mistakes to Avoid in Your UA Strategies
Avoid common UA mistakes to boost your app’s growth. Focus on quality users, retention, data analytics, and a diversified approach.
Nazife Ünal
4 min read


How Rewarded Ads Can Boost Your App's Revenue
Discover how rewarded ads can increase your app's revenue and improve user engagement through incentivized advertising.
Nazife Ünal
3 min read


AI-Driven Mobile Marketing: Boosting Conversion Rates
Explore how AI-driven mobile marketing boosts conversion rates with personalized experiences and effective strategies.
Nazife Ünal
7 min read


Boosting Player Retention: How Rewarded Ads Enhance User Engagement in Mobile
Explore key strategies for boosting player retention and ensuring long-term engagement and revenue in mobile gaming

Karyna Tkachenko
5 min read


The Evolution of Mobile Game Graphics: From Pixel Art to Console Quality
The evolution of mobile game graphics has transformed gaming, offering immersive experiences once only possible on consoles

Karyna Tkachenko
4 min read


The Rise of RPG Mobile Games: Exploring a Rich Gaming Tradition
In this blog we explore the rise of RPG mobile games, highlighting the factors driving their success

Karyna Tkachenko
4 min read


The Relentless Rise of RPGs in Mobile Gaming
The blog delves into the reason of RPGs experiencing such a meteoric rise in the realm of mobile gaming

Karyna Tkachenko
3 min read


The Intersection of Artificial Intelligence and Responsibility in Mobile Game Development
This blog explores the pivotal role of AI in mobile game development and the necessity of upholding ethical and responsible practices

Karyna Tkachenko
3 min read


The Rise of Product-Led Growth: A Key App Trend in 2024
In this blog post, we'll explore the concept of PLG and why it's poised to become a dominant force in mobile game marketing this year

Karyna Tkachenko
3 min read


The Future of Arcade Idle Games: Evolving Beyond Stacking Mechanics
This blog discusses arcade idle games and how developers can tap into this evolving landscape to create engaging experiences for players

Karyna Tkachenko
2 min read


Ensuring Excellence: The Importance of Mobile Code Audits for Game Developers
The blog delves into the code that powers games and must also undergo rigorous scrutiny to ensure it meets the highest standards

Karyna Tkachenko
2 min read


Embracing Fair Monetization: A New Era for Mobile Gaming in 2024The Call for Fairness
The blog delves into a call for the adoption of fairer monetization models that prioritize player experience

Karyna Tkachenko
2 min read


Embracing the Future: Mobile Game Marketing Predictions for 2024
In this blog we will explore some key predictions for mobile game marketing in the year ahead

Karyna Tkachenko
2 min read


Strategic Success: Monetization Trends Propelling Mid-Core Games in 2024
The blog discuss mid-core games as the driving force behind revenues in 2024

Karyna Tkachenko
3 min read


Unveiling the Unconventional: The Rise of Fake Games in User Acquisition - A 2024 Advertising Trend
The blog discuss a trend that challenges conventions and raises eyebrows—the ascent of fake games in user acquisition

Karyna Tkachenko
3 min read


Unveiling the Puzzle: Why Web3-Blockchain Games Struggle to Capture Gamer Hearts
This blog explores the intricacies behind gamers' hesitation to fully embrace Web3-blockchain games

Karyna Tkachenko
2 min read


The Resurgence of IAP-Based Games in 2024: A Triumph in Mobile Gaming Monetization
The blog talks about a successful comeback of IAP-based games

Karyna Tkachenko
2 min read
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