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Common Mistakes in Rewarded UA (and How to Avoid Them)
Avoid the biggest rewarded UA mistakes in 2025. Learn how to prevent over-rewarding, poor targeting, and low retention — and turn incentives into real growth.
Fátima Castro Franco
3 min read
The Biggest Mistakes Mobile Marketers Still Make With UA in 2025
Many mobile marketers still chase installs, ignore rewarded UA, and rely too much on paid social. In 2025, smart UA means retention, diversity, and LTV.
Fátima Castro Franco
3 min read
From Channel to Ecosystem: How Rewarded UA Powers the Entire UA Funnel
Rewarded UA is more than a channel — it’s an ecosystem driving awareness, conversion, and retention across the full mobile game user funnel.
Fátima Castro Franco
3 min read
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