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From Media Buying to Player Buying: Rethinking Paid UA in 2025
Paid UA in 2025 isn’t about media buying anymore. The real shift is toward player buying—acquiring the right users who retain, engage, and drive ROAS.
Fátima Castro Franco
3 min read


The Benefits of Rewarded User Acquisition for Mobile Apps
Discover how rewarded user acquisition (UA) can enhance mobile apps by boosting engagement, retention, and overall marketing success.
Nazife Ünal
5 min read
Learning with Gamelight
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