top of page
Search


Gamelight Forecast: The Future of In-App Advertising ROI
Check Gamelight’s forecast for the future of in-app advertising ROI, including rewarded ads, ad LTV, player value, AI optimization, and mobile game monetization.
Fátima Castro Franco
6 min read


Gamelight Forecasts the Future of Mobile Gaming Revenue in 2026
Gamelight forecasts the future of mobile gaming revenue in 2026, exploring monetization, regional growth, profitability, game economics, and new revenue opportunities.
Fátima Castro Franco
6 min read


Gamelight Forecasts the Evolution of Rewarded Ads and Mobile Gaming Revenue
Rewarded ads are evolving in mobile gaming, from hybrid monetization and personalization to player engagement, retention, and revenue growth.
Fátima Castro Franco
6 min read


Gamelight Research: How Game Studios Can Increase Advertising Yield
Learn how game studios can increase advertising yield through better ad placement, rewarded video, user acquisition, retention, and mobile game monetization.
Fátima Castro Franco
6 min read


The Future of In-App Advertising: Gamelight Revenue Outlook
Explore the future of in-app advertising, from new ad formats and creative trends to user experience, monetization, and emerging opportunities.
Fátima Castro Franco
4 min read


Gamelight Industry Analysis: Revenue, Profits, and Growth in Mobile Gaming
What makes a mobile game player profitable? Explore acquisition costs, LTV, monetization, rewarded UA, and the economics driving mobile gaming growth.
Fátima Castro Franco
4 min read


Gaming Industry Profitability Trends in 2026: Gamelight Report
Read Gamelight's gaming industry profitability report to explore the trends, strategies, and metrics driving sustainable growth for game developers in 2026.
Fátima Castro Franco
4 min read


Gamelight Report: How In-App Advertising Will Influence Mobile Gaming Revenue Growth
Discover how in-app advertising is shaping mobile gaming revenue growth, from rewarded ads and player engagement to the future of mobile game monetization strategies.
Fátima Castro Franco
4 min read


The First 14 Days After Install: How to Evaluate Rewarded User Acquisition Cohorts
How do you evaluate rewarded user acquisition cohorts? Learn what to measure in the first 14 days after install, from retention and engagement to ROAS and scaling signals.
Fátima Castro Franco
4 min read


The Hidden Risk of Over-Reliance on Meta and Google for UA
Over-reliance on Meta and Google for user acquisition increases risk. Learn how to diversify UA channels, reduce CPI volatility, and scale mobile game marketing more sustainably.
Fátima Castro Franco
3 min read


Rewarded User Acquisition: Strategy, Benchmarks, and What Actually Drives Results in 2026
Rewarded user acquisition explained for 2026: strategy, benchmarks, retention metrics, and how to measure ROAS beyond CPI for scalable growth.
Fátima Castro Franco
3 min read


The Role of App Discovery Platforms in Modern UA
Learn how app discovery platforms support modern user acquisition strategies. Understand their role in mobile game marketing and how they improve traffic quality and ROAS.
Fátima Castro Franco
4 min read


CPI vs CPA vs ROAS: What Actually Matters in 2026
CPI vs CPA vs ROAS explained. Learn which user acquisition metric actually matters in 2026 and how to scale mobile game marketing profitably.
Fátima Castro Franco
4 min read


Why Most UA Campaigns Stop Growing (And What to Do About It)
Most UA campaigns stop growing for predictable reasons. Learn why user acquisition slows down and how to scale profitably without hurting retention or ROAS.
Fátima Castro Franco
3 min read


App Store Optimization for Games: How It Supports Paid UA
Learn how App Store Optimization for games supports paid user acquisition. Improve store conversion rates, lower effective CPI, and scale mobile game marketing more efficiently.
Fátima Castro Franco
4 min read


Why Cheap Installs Are Expensive
Cheap installs can destroy long-term growth. Learn why CPI alone is misleading and how retention, LTV, and ROAS determine real user acquisition profitability.
Fátima Castro Franco
4 min read


User Acquisition and Retention: Why Treating Them Separately Is a Mistake
User acquisition and retention are not separate strategies. Learn why aligning traffic quality with retention metrics is essential for scalable mobile growth in 2026.
Fátima Castro Franco
4 min read


How Rewarded UA Impacts Your First 7 Days of Retention
How does rewarded UA impact D1 and D7 retention? Learn how incentivized acquisition shapes your first 7 days and what it means for scalable growth.
Fátima Castro Franco
4 min read


What Is a User Acquisition Platform — and How Do You Choose One?
What is a user acquisition platform and how do you choose one? Learn how to evaluate traffic quality, scalability, and retention to scale your app in 2026.
Fátima Castro Franco
4 min read


Rewarded UA for Hybrid Monetization Models
Learn how rewarded UA fits hybrid monetization models. Discover how to scale incentivized acquisition without harming ad revenue, IAP depth, or game economy balance.
Fátima Castro Franco
4 min read
Learning with Gamelight
bottom of page
