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ASO vs SEO: Maximizing Visibility for Mobile Games
ASO vs SEO—know how each impacts mobile game visibility and user acquisition for better app growth.
Nazife Ünal
5 min read


ASO vs SEO: Understanding the Key Differences and Their Impact on Growth
ASO vs SEO—how do they differ? Discover their impact on app visibility, user acquisition, and mobile game marketing.
Nazife Ünal
3 min read


Optimizing the Gaming Customer Journey for Better Player Retention
Optimize the gaming customer journey to boost player retention and engagement through strategic marketing.
Nazife Ünal
2 min read


Mapping the Gaming Customer Journey for Enhanced User Experience
Map the gaming customer journey to enhance user experience and build stronger player relationships.
Nazife Ünal
2 min read


Understanding the Gaming Customer Journey
The gaming customer journey is key to mobile game marketing, from discovery to loyalty.
Nazife Ünal
2 min read


The Future of Mobile Game Marketing: Trends to Watch
Key trends in mobile game marketing: personalization, app discovery, and data-driven strategies for user engagement.
Nazife Ünal
4 min read


How to Build a Winning Mobile Game Marketing Campaign
Effective mobile game marketing strategies focus on user engagement, data-driven decisions, and multi-channel promotion.
Nazife Ünal
5 min read


Best 5 User Acquisition Channels for Dating Apps
Best five user acquisition channels for dating apps, offering creative strategies to attract and retain engaged users.
Nazife Ünal
3 min read


5 User Acquisition Channels for Mobile Games
The top five user acquisition channels to help mobile games grow and thrive in a competitive landscape.
Nazife Ünal
3 min read


10 Best User Acquisition Channels
The top 10 UA channels for mobile marketing, including Google, Meta, and Gamelight, highlighting self-serve platforms for optimized campaign
Nazife Ünal
4 min read


6 Best Self-Serve Platforms for Mobile User Acquisition
Six best self-serve platforms for mobile UA to boost campaigns and target high-value users.
Nazife Ünal
3 min read


5 Best User Acquisition Channels for E-commerce in 2025
Find the best user acquisition channels for e-commerce, from Meta and Google Ads to TikTok and Snapchat.
Nazife Ünal
2 min read


UA Platform Trends: What the Future Holds
This article delves into the future of UA platforms and their role in mobile game advertising

Karyna Tkachenko
13 min read


Optimizing User Journeys for Better App Onboarding
Optimize user journeys for better app onboarding with simple, interactive, and personalized steps to improve engagement and retention.
Nazife Ünal
4 min read


Crafting Engaging Mobile Ads that Boost Conversion Rates
Boost your conversion rates with engaging, mobile-optimized ads that focus on visuals, user experience, and personalized targeting.
Nazife Ünal
4 min read


The Benefits of Segmenting Audiences in Mobile Marketing
Segmenting mobile audiences allows marketers to deliver personalized content, improving engagement, retention, and campaign efficiency.
Nazife Ünal
3 min read


The Role of Deep Linking in Mobile App Marketing
Deep linking streamlines user navigation in apps, driving engagement and conversions by directing users to targeted in-app content.
Nazife Ünal
4 min read


Boosting App Monetization with Rewarded Ads
Boost app revenue with rewarded ads while enhancing user experience. Learn strategies for seamless integration and maximizing ad engagement.
Nazife Ünal
4 min read


Why User Reviews are Crucial for Mobile App Success
User reviews build trust, shape app development, and boost rankings, making them crucial for mobile app success.
Nazife Ünal
4 min read


How to Use Data to Drive App Marketing Decisions
Optimize app marketing with data insights, real-time feedback, and predictive analytics for effective strategies and improved engagement.
Nazife Ünal
4 min read
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