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Why Rewarded Mobile Game Marketing Works Better Than Discounts or Giveaways
Discover why rewarded mobile game marketing outperforms discounts and giveaways. Learn how milestone-based rewards drive retention, ROAS, and long-term player engagement.
Fátima Castro Franco
2 min read


Mobile Game Marketing in 2025: Strategies That Actually Drive Growth
Discover the latest mobile game marketing strategies for 2025 — from rewarded UA and AI-driven targeting to community building and retention-focused growth.
Fátima Castro Franco
2 min read


Choosing the Right Rewarded UA Platform: What Mobile Marketers Need to Know
Discover how the right rewarded UA platform can drive retention, ROAS, and long-term growth. Learn what features to look for and why Gamelight leads the way.
Fátima Castro Franco
3 min read


The Death of Generic Ads: Why Personalization Defines Mobile Marketing in 2025
Generic ads are dead. Discover why personalization is the key to mobile marketing success in 2025—driving higher ROAS, better retention, and sustainable growth.
Fátima Castro Franco
2 min read


Retention Is the New CPI: Rethinking Mobile Marketing KPIs for Sustainable Growth
Retention is replacing CPI as the key mobile marketing KPI. Learn why focusing on long-term engagement with strategies like Rewarded UA drives sustainable growth and higher ROAS
Fátima Castro Franco
3 min read


Rewarded Marketing for Event-Based Campaigns: Turning Limited-Time Challenges into Long-Term Players
Learn how to combine rewarded marketing with event-based campaigns to turn short-term hype into long-term player engagement and lasting growth
Fátima Castro Franco
3 min read


Rewarded User Acquisition + User Acquisition App: A Winning Combo for 2025
In the competitive world of mobile gaming, acquiring users who stay, engage, and spend is harder than ever. Traditional user acquisition...
Fátima Castro Franco
3 min read


Rewarded Marketing Meets Mobile User Acquisition Platforms: The Growth Combination You Can’t Ignore
Discover how mobile user acquisition platforms and rewarded marketing work together to drive high-quality installs, boost retention, and deliver scalable growth for mobile games in 2025
Fátima Castro Franco
2 min read


Rewarded UA: The Secret Weapon for High-Performance User Acquisition Campaigns in 2025
Boost the performance of your user acquisition campaigns with Rewarded UA. Discover how rewarding in-app milestones drives retention, ROAS, and sustainable mobile game growth in 2025
Fátima Castro Franco
3 min read


UA Rewards: The Growth Lever You’re Probably Underusing
UA rewards are transforming mobile growth strategies in 2025. Learn why rewarding user actions post-install leads to higher retention, stronger ROAS, and better user quality.
Fátima Castro Franco
3 min read


From Passive Players to Power Users: How Rewarded UA Activates Your Silent Majority
Discover how Rewarded User Acquisition turns passive players into power users by driving post-install engagement, retention, and ROI. Learn how Gamelight makes it happen.
Fátima Castro Franco
3 min read


Mission-Driven UA: How Goal-Based Rewards Are Reshaping Mobile Game Growth
Discover how mission-driven rewarded UA is changing the game. Learn how goal-based rewards drive deeper engagement, higher retention, and smarter user acquisition in mobile gaming.
Fátima Castro Franco
3 min read


Why Choosing the Right Rewarded UA Platform Can Make or Break Your Mobile Game’s Growth
Discover why Rewarded UA platforms are changing mobile game growth in 2025. Learn how post-install rewards drive better ROAS, retention, and high-quality users.
Fátima Castro Franco
3 min read


Cracking Cross-Platform Growth: Rewarded UA Strategies That Convert Everywhere Players Play
Boost cross-platform mobile game growth with rewarded UA strategies designed to convert high-value players across every device they play on
Fátima Castro Franco
2 min read


Rewarded UA Platforms for Midcore Games: Scaling Engagement Without Breaking the Bank
Explore how rewarded UA platforms transform mobile app growth by combining cost-effective scaling with high-intent user acquisition
Fátima Castro Franco
3 min read


Rewarded UA for Niche Mobile Games: Unlocking High-Intent Installs Without Inflating CPI
Rewarded UA helps niche mobile games gain high-intent users cost-effectively by rewarding meaningful actions beyond installs, boosting retention and ROI.
Fátima Castro Franco
3 min read


What Is the Difference Between User Acquisition and Traffic Acquisition?
User vs. traffic acquisition: what’s the difference, and why does it matter for mobile games? Learn when to focus on each to drive real growth.
Fátima Castro Franco
3 min read


What Is the CAC for Mobile Games?
Learn what Customer Acquisition Cost (CAC) means in mobile gaming, how to calculate and optimize it, and why lowering CAC is key to profitable user acquisition — plus how Gamelight helps.
Fátima Castro Franco
3 min read


How to Promote a Mobile Game in 2025: 8 Proven Strategies
Discover 8 proven strategies to promote your mobile game in 2025 — from soft launches and rewarded UA to AI-powered optimization with Gamelight
Fátima Castro Franco
3 min read


Creative Testing for Mobile Games: What Works in 2025
Learn how creative testing drives mobile UA success in 2025 — from best practices and frameworks to how Gamelight uses AI to boost ROAS with high-performing ads.
Fátima Castro Franco
3 min read
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