User acquisition and retention are vital. Acquiring users involves marketing to attract and convert them.

In mobile apps, user acquisition and retention are tough. Developers now offer virtual rewards to engage users.

Rewarded user acquisition offers rewards for actions like watching ads or installing apps, benefiting users and companies.

This blog delves into the transformative trends shaping the mobile gaming industry in 2024

Unlock the power of analytics to refine monetization strategies, optimize revenue, and enhance player experience in mobile gaming

Loot boxes have emerged as a controversial yet prevalent monetization strategy . These virtual containers offer randomized rewards, ranging from cosmetic items to gameplay advantages, enticing players to spend real money in the hopes of acquiring coveted digital treasures. While loot boxes have proven to be a lucrative revenue stream for game developers, they have also sparked intense debates surrounding ethical considerations and potential psychological harm. Loot boxes oper

In this blog post we explore how developers can harness big brand participation to enhance monetization in mobile games

The blog explores the importance of audience diversity and provide actionable advice for developers to optimize ad monetization

This blog explores why subscription models are gaining traction and how they're reshaping the mobile game industry

The blog delves into a call for the adoption of fairer monetization models that prioritize player experience

The blog discuss mid-core games as the driving force behind revenues in 2024

The blog talks about a=the monetization trend that has proven to be a game-changer in mobile marketing- tipping systems

The blog delves into the rising trend of consumer spending in non-gaming apps

This article explores the multifaceted contributions of OEMs

The blog talks about a successful comeback of IAP-based games

This blog talks about strategies to make your mobile game more interesting and eye-catching

The blog discusses the battle between In-App Purchases (IAP) and In-App Advertising (IAA)

This blog discuss the integration of AI-based virtual assistants and in-game guidance

This blog talks about how excellence reshapes your mobile game marketing strategy with the pursuit of better ratings

In this blog, we’ll delve into the synergy between eCommerce and mobile game marketing