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Why Rewarded UA Delivers the Most Predictable ROAS in 2025
Rewarded User Acquisition (RUA) gives mobile marketers a rare edge: predictable ROAS. Learn why incentive-based campaigns deliver consistent profitability and long-term user value in 2025.
Fátima Castro Franco
4 min read
The Chinese Genre Effect: What Western Studios Can Learn From Asia’s Top Mobile Games
From RPGs to merge titles, Chinese mobile genres have redefined engagement and monetization. Here’s how their design and UA strategies can inspire Western studios in 2025.
Fátima Castro Franco
4 min read
Rewarded Ads & Player LTV: Beyond the First Install
Rewarded ads boost more than installs. Discover how incentivized UA increases player LTV in 2025 through better retention, monetization, and long-term ROAS.
Fátima Castro Franco
4 min read
The Cross-Genre Advantage: How Rewarded UA Platforms Quietly Redefine Game Discovery
Rewarded UA platforms are more than ad channels. In 2025, they drive cross-genre discovery, helping players explore new games and publishers reach wider audiences.
Fátima Castro Franco
3 min read
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