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How Personalization Transforms the User Journey in Mobile Apps
Learn how personalization reshapes the mobile app user journey. From onboarding to rewards and monetization, discover strategies that boost retention and ROAS.
Fátima Castro Franco
2 min read


UA Playbook for Emerging Markets: LATAM, MENA, and Beyond
Emerging markets like LATAM, MENA, and SEA are reshaping UA. Learn how to scale installs, localize creatives, and optimize rewarded campaigns in 2025.
Fátima Castro Franco
3 min read


Rewarded UA: Everything You Need to Know in 2025
Rewarded UA is reshaping mobile growth in 2025. Learn formats, benchmarks, strategies, mistakes to avoid, and future trends in this complete rewarded UA guide.
Fátima Castro Franco
4 min read


How to Build a Rewarded UA Strategy That Pays Back Beyond Day 7
Learn how to build a rewarded UA strategy that goes beyond Day 7 ROAS. Design smarter rewards, optimize for retention, and drive long-term mobile game growth
Fátima Castro Franco
3 min read


AI-Powered Personalization in 2024: Elevating Mobile App Marketing
This blog covers some of the most popular AI personalisation features marketers are implementing to market their mobile apps in 2024

Karyna Tkachenko
3 min read


Player Loyalty: The Power of Personalized Promotions in Mobile Game Marketing
The blog delves deeper into the transformative power of personalized promotions

Karyna Tkachenko
3 min read


Beyond the Algorithm: The Role of AI in Personalizing Mobile Gaming Experiences
AI algorithms analyze user behavior, preferences, and gaming patterns to create tailor-made experiences

Karyna Tkachenko
5 min read


The Role of AI in App Marketing: Enhancing Personalization and UA
AI has become a cornerstone of app marketing, empowering marketers to enhance personalization and drive user acquisition strategies.

Vika Muzyka
3 min read
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