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Creative Testing Frameworks for Paid UA: From Idea to Iteration
Discover how to build a creative testing framework for paid UA. Learn how top-performing marketers use structured iteration, Rewarded UA insights, and AI-powered testing to boost CTR, retention, and ROAS in 2026.
Fátima Castro Franco
4 min read


Learn to Earn: Rewarded UA in Education Apps Explained
Discover how Rewarded User Acquisition is transforming education apps in 2025. Learn how EdTech platforms use Gamelight’s Rewarded UA to attract motivated learners, boost retention, and scale sustainable growth.
Fátima Castro Franco
3 min read


User Acquisition Without Ads: What Growth Looks Like in 2026
In 2026, user acquisition won’t rely on ads. Discover how Rewarded UA, communities, and cross-app ecosystems are redefining growth — and why Gamelight is leading the shift toward adless, intent-based acquisition.
Fátima Castro Franco
3 min read


Rewarded UA Is Redefining Financial App Growth in 2025
Fintech growth is evolving fast. Learn how Rewarded UA is redefining acquisition by focusing on trust, verified actions, and retention — not empty installs. Discover why leading finance apps are adopting Rewarded UA in 2025.
Fátima Castro Franco
4 min read


How Paid UA and Rewarded UA Work Together to Scale Smarter
In 2025, the smartest marketers aren’t choosing between Paid UA and Rewarded UA — they’re combining them. Learn how to balance fast installs with lasting engagement, boost retention, and scale efficiently with Gamelight’s AI-powered growth platform.
Fátima Castro Franco
3 min read


Why Rewarded UA Is Outperforming Every Other Channel in 2025
Rewarded UA is beating every other channel in 2025. Learn how opt-in engagement drives real retention, LTV, and ROI for apps across all verticals.
Fátima Castro Franco
4 min read


The Hidden Role of Creative Testing in Long-Term UA Success
Creative testing isn’t just about CTRs — it’s the engine behind long-term UA success. Learn how smarter testing, iteration, and Rewarded UA data can drive sustainable growth in 2025.
Fátima Castro Franco
3 min read


How to Make Your UA Strategy Work Harder With Less Budget
Budgets are tight, but growth doesn’t have to slow down. Learn how to make your UA strategy work harder with less budget — from smarter targeting to Rewarded UA and creative optimization.
Fátima Castro Franco
3 min read


What Happens When UA and LiveOps Finally Merge
Discover what happens when user acquisition and LiveOps merge. Learn how studios connect acquisition and engagement through AI and rewarded user acquisition.
Fátima Castro Franco
3 min read


Rewarded UA: Everything You Need to Know (Updated October 2025)
Rewarded UA is reshaping mobile growth in 2025. Learn formats, benchmarks, strategies, mistakes to avoid, and future trends in this complete rewarded UA guide.
Fátima Castro Franco
5 min read


The Biggest Mistakes Mobile Marketers Still Make With UA in 2025
Many mobile marketers still chase installs, ignore rewarded UA, and rely too much on paid social. In 2025, smart UA means retention, diversity, and LTV.
Fátima Castro Franco
3 min read


The Gaming Customer Journey in 2025: How Rewards, Communities, and Progression Shape Player Loyalty
The gaming customer journey in 2025 isn’t linear. Rewards, communities, and progression loops drive loyalty, retention, and long-term growth.
Fátima Castro Franco
3 min read


User Acquisition Apps and the Power of Rewarded UA in 2025
User acquisition apps in 2025 rely on rewarded UA to drive growth. Learn how incentives boost installs, retention, and ROAS in mobile gaming.
Fátima Castro Franco
3 min read


Why Creative Intelligence Is the New Battleground for Game Advertising Networks
Creative intelligence is redefining game advertising networks in 2025. Scale isn’t enough — creative testing and insights drive real UA performance.
Fátima Castro Franco
3 min read


The Hidden Differentiator in Mobile Game UA Platforms: Reward Algorithms
Reward algorithms are the hidden differentiator in mobile game UA platforms. Learn how they shape user quality, retention, and ROAS in 2025.
Fátima Castro Franco
3 min read


The Hidden Role of Rewarded UA in Reducing Player Churn
Discover how Rewarded User Acquisition (RUA) reduces player churn by incentivizing early milestones, building engagement habits, and driving long-term retention for mobile games.
Fátima Castro Franco
3 min read


Recycling Creatives: How Old Ads and Assets Can Outperform New Ones in Mobile Game Marketing
Recycling creatives can cut costs and boost ROAS in mobile game marketing. Learn how refreshing old ads with small tweaks can outperform brand-new ones.
Fátima Castro Franco
2 min read


Mobile Game Marketing Strategy for Global Launches: Localizing for ROAS
Discover how to build a winning mobile game marketing strategy for global launches. Learn why localization + rewarded UA drives higher ROAS, retention, and user engagement across regions.
Fátima Castro Franco
3 min read


From Browsing to Belonging: Why Rewarded UA Turns App Discovery Into Player Commitment
Discover how combining app discovery platforms with Rewarded UA transforms casual browsers into loyal players. Learn why rewards drive retention, engagement, and sustainable mobile game growth.
Fátima Castro Franco
3 min read


Leveling Up ASO: How Rewarded Marketing Supercharges Game Visibility and Player Retention
Discover how combining App Store Optimization (ASO) with rewarded marketing boosts game visibility, retention, and ROAS. Learn best practices for sustainable mobile growth.
Fátima Castro Franco
3 min read
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