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The Role of Gamification in Rewarded User Acquisition
Rewarded user acquisition offers rewards for actions like watching ads or installing apps, benefiting users and companies.
Nazife Ünal
8 min read


The Art of Captivating Players: Techniques for Retaining Attention in Advertising Creatives
Capture attention quickly to engage viewers and drive conversions in today’s crowded advertising landscape

Karyna Tkachenko
8 min read


The Power of Retargeting: Unlocking In-Game Advertising Opportunities for Non-Gaming Brands
The gaming industry has witnessed a remarkable surge in popularity, transcending its traditional boundaries and captivating audiences across diverse demographics. As the gaming landscape continues to evolve, a new frontier has emerged – the integration of advertising within gaming environments. Retargeting, a powerful digital marketing technique, has found its way into the gaming realm, presenting non-gaming brands with an unprecedented opportunity to connect with their targe

Karyna Tkachenko
7 min read


Boosting Community Engagement in Mobile Games: The Power of In-Game Events and Challenges
Discover how dynamic in-game events and challenges can boost community engagement, player retention, and monetization in mobile gaming

Karyna Tkachenko
6 min read


Unveiling CRM: Elevating Your Mobile App Marketing
In this blog we are talking about the power of CRM data driving informed decision-making

Karyna Tkachenko
3 min read


Exclusive Game Launches: A Guide to Driving Engagement and Excitement
This blog redefines the rules of engagement and enters the world of exclusive game launches

Karyna Tkachenko
3 min read


Re-Engagement Strategies: Reigniting Interest in Your Mobile Game
This blog delves into the art of re-engagement messaging and explore how it can breathe new life into your mobile game

Karyna Tkachenko
3 min read


Maximizing Returns: The Power of App Remarketing in Mobile Game Marketing During Recessions
The blog explains the strategic importance of app remarketing in mobile game marketing

Karyna Tkachenko
3 min read


Succeeding in Post-IDFA Attribution: Strategies for Advertisers
The post-IDFA attribution landscape presents both challenges and opportunities for advertisers.

Vika Muzyka
3 min read


Crucial Metrics to Monitor for A/B Testing Success
A/B testing is invaluable for app marketers seeking to enhance their campaigns and optimize user experiences.

Vika Muzyka
3 min read


Beyond Installs: Driving User Lifetime Value with Personalization
The true measure of an app's success lies in its ability to retain users and maximize their lifetime value.

Vika Muzyka
3 min read


Harnessing Influencer Marketing for Effective App Promotion
The power of influencer endorsements lies not just in their reach, but in the trust and credibility they command.

Vika Muzyka
3 min read


Unveiling the Evolution: The Impact of Programmatic Advertising on App Marketing
Programmatic advertising has emerged as a game-changing strategy, ushering in a new era of efficiency and effectiveness.

Vika Muzyka
3 min read


Top 10 Mobile Performance Marketing Strategies for App Success
Implementing effective performance marketing strategies is crucial for app success in the dynamic landscape of mobile app marketing.

Vika Muzyka
3 min read


The Rise of In-App Advertising: Maximizing Revenue and Enhancing User Experience
In-app advertising is a great way to monetize your app and generate revenue.

Vika Muzyka
5 min read


AI-Powered Analytics: Unveiling User Insights for Enhanced UA Strategies
The key advantage of AI-powered analytics tools is that they can analyze large data sets in real-time to identify patterns and trends.

Vika Muzyka
2 min read


ASO for Games: Strategies to Stand Out in a Competitive Market
In the highly competitive gaming market, ASO plays a crucial role in maximizing the visibility, downloads, and user engagement for your game

Vika Muzyka
3 min read


The Impact of App Store Localization on UA and Conversion Rates
With the global reach of mobile apps, app store localization has become essential for attracting international users and maximizing UA.

Vika Muzyka
3 min read


Utilizing App Store Analytics for Data-Driven ASO Strategies
Analytics is a valuable resource for app developers and marketers to extract actionable insights and implement data-driven ASO strategies.

Vika Muzyka
3 min read


Leveraging SKADNetwork for Effective App Remarketing Campaigns
Leveraging the power of SKAN, app marketers can execute effective app remarketing campaigns to re-engage users and drive conversions.

Vika Muzyka
3 min read
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