Playable ads turn mobile game marketing into instant demos, boosting engagement, retention, and ROAS. Discover why they’re a must-have in your UA strategy.

AI targeting is transforming mobile user acquisition by replacing broad campaigns with precision, driving higher ROAS, better retention, and scalable growth.

Discover how to design mobile game user acquisition strategies that go beyond installs. From Day 0 to D30, learn how to turn new players into loyal, long-term users.

Drowning in dashboards? Learn how to overcome data fatigue in mobile marketing by focusing on the metrics that truly matter—retention, LTV, and ROAS—for sustainable growth.

Rewarded ads have quietly become one of the most effective tools in mobile marketing — delivering value not only to advertisers, but also...

The hidden hierarchy of user acquisition channels: how paid, organic, rewarded, influencer, and cross-promotion strategies rank in driving long-term growth and ROAS for mobile games.

Discover the latest mobile game marketing strategies for 2025 — from rewarded UA and AI-driven targeting to community building and retention-focused growth.

Retention is replacing CPI as the key mobile marketing KPI. Learn why focusing on long-term engagement with strategies like Rewarded UA drives sustainable growth and higher ROAS

First impressions count. Learn how to capture user attention in the first 5 minutes of your app with smart onboarding, instant value, and rewarded engagement strategies

Bust the biggest myths about RUA and learn what really drives retention, ROAS, and quality growth in mobile marketing

Discover how mobile user acquisition platforms in 2025 help apps scale with AI targeting, rewarded UA, and data-driven growth strategies that boost retention and ROAS

Stop chasing installs. Discover how Rewarded UA can drive retention-first growth, bringing in engaged players who stay, play, and boost your ROAS in 2025

UA rewards are transforming mobile growth strategies in 2025. Learn why rewarding user actions post-install leads to higher retention, stronger ROAS, and better user quality.

Discover how Rewarded User Acquisition turns passive players into power users by driving post-install engagement, retention, and ROI. Learn how Gamelight makes it happen.

Rewarded UA helps niche mobile games gain high-intent users cost-effectively by rewarding meaningful actions beyond installs, boosting retention and ROI.

AI-driven UA targets the right users at the right time, improving ad personalization, engagement, and ROI efficiency.

In the world of mobile apps, user experience is everything. Whether users are completing a purchase, signing up for a service, or simply...

Explore key trends and marketing strategies for mobile apps during Valentine’s Day, focusing on user engagement, dating apps benchmarks.

AI-powered campaigns scale user acquisition through dynamic targeting, real-time optimization, and personalized ads, driving better results.

User retargeting re-engages inactive users, boosting engagement and conversions. Discover how to implement this strategy effectively.