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UA Channel Saturation: Knowing When to Pivot
Learn how to spot UA channel saturation, from rising CPIs to creative fatigue, and when to pivot budgets into new, high-performing user acquisition sources.
Fátima Castro Franco
3 min read


UA Cohort Analysis: Turning Data Into Smarter Campaigns
UA cohort analysis explained: how to track retention, LTV, ROAS, and churn across user groups to optimize mobile user acquisition campaigns and spend smarter.
Fátima Castro Franco
3 min read


UA Playbook for Emerging Markets: LATAM, MENA, and Beyond
Emerging markets like LATAM, MENA, and SEA are reshaping UA. Learn how to scale installs, localize creatives, and optimize rewarded campaigns in 2025.
Fátima Castro Franco
3 min read


Segmentation in Rewarded UA: Finding High-Value Players
Segmentation is key to rewarded UA success. Learn how to identify high-value players, avoid reward hunters, and boost retention, ROAS, and LTV in 2025
Fátima Castro Franco
4 min read


How AI Is Changing Rewarded UA Targeting
AI is transforming rewarded UA in 2025. Discover how machine learning improves targeting, boosts CTR, lifts retention, and drives faster ROAS for mobile games.
Fátima Castro Franco
3 min read


Rewarded UA: Everything You Need to Know (Updated October 2025)
Rewarded UA is reshaping mobile growth in 2025. Learn formats, benchmarks, strategies, mistakes to avoid, and future trends in this complete rewarded UA guide.
Fátima Castro Franco
5 min read


User Retargeting: Boosting Engagement and Conversion Rates
User retargeting re-engages inactive users, boosting engagement and conversions. Discover how to implement this strategy effectively.
Nazife Ünal
3 min read


Cost Per Engagement: A Game-Changer for Mobile Game Marketing
CPE is reshaping mobile game marketing. Learn how focusing on user interactions can boost your campaign's effectiveness and user retention.
Nazife Ünal
2 min read


How to Maximize ROI with Cost Per Engagement (CPE) in Mobile Advertising
Learn how CPE can boost your mobile advertising ROI. Explore key strategies for improving user engagement and maximizing ad performance.
Nazife Ünal
2 min read


User Retargeting Strategies for Higher Conversion Rates
User retargeting drives higher conversion rates by re-engaging users with tailored ads. Discover effective strategies for better results.
Nazife Ünal
3 min read


User Retargeting Tactics to Improve User Retention and ROI
User retargeting boosts app retention by reconnecting with inactive users. Learn strategies to maximize retention through targeted campaigns
Nazife Ünal
4 min read


How App Retargeting Drives User Retention in Mobile Apps
App retargeting boosts user retention, re-engaging inactive users, and driving increased lifetime value for mobile apps.
Nazife Ünal
4 min read


App Retargeting: A Strategy for Reconnecting with Users
App retargeting reconnects with users, turning initial app interactions into ongoing engagement and driving higher conversion rates.
Nazife Ünal
3 min read


Effective Retargeting Techniques for Boosting App Engagement

Re-engage lapsed users with personalized retargeting, using targeted messages, emails, and incentives to boost app engagement.
Nazife Ünal
4 min read


The Power of Retargeting: Unlocking In-Game Advertising Opportunities for Non-Gaming Brands
The gaming industry has witnessed a remarkable surge in popularity, transcending its traditional boundaries and captivating audiences across diverse demographics. As the gaming landscape continues to evolve, a new frontier has emerged – the integration of advertising within gaming environments. Retargeting, a powerful digital marketing technique, has found its way into the gaming realm, presenting non-gaming brands with an unprecedented opportunity to connect with their targe

Karyna Tkachenko
7 min read


Re-Engagement Strategies: Reigniting Interest in Your Mobile Game
This blog delves into the art of re-engagement messaging and explore how it can breathe new life into your mobile game

Karyna Tkachenko
3 min read


App Retargeting Strategies: Reaching and Engaging Lapsed Users
With a well-crafted app retargeting strategy, you can boost user retention, maximize app monetization, and ensure long-term success.

Vika Muzyka
3 min read


Ad Networks for Re-Targeting: Choosing the Right Partners for Success
To effectively implement re-targeting campaigns, partnering with the right ad networks is crucial.

Vika Muzyka
3 min read


Re-Engagement through In-App Messaging: Strategies and Success Stories
Strategies and share success stories that highlight the power of in-app messaging in re-engaging users and driving meaningful interactions.

Vika Muzyka
3 min read


Re-Targeting Across Multiple Channels: Maximizing Reach and Impact
Re-targeting across multiple channels allows you to maximize your reach and impact by engaging users at different touchpoints.

Vika Muzyka
3 min read
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