Best Rewarded UA Platforms for Midcore Games in 2025

Midcore games sit at the sweet spot between casual accessibility and hardcore depth. Players expect rich gameplay, progression, and community — which makes acquiring the right users essential.

But midcore also means higher CPIs, more competition, and longer paths to monetization. That’s why rewarded user acquisition (UA) has become a powerful channel for midcore studios. By offering opt-in ads that reward players with premium items, energy, or currency, studios can bring in users who are both engaged and willing to spend.

So, which rewarded UA platforms are best suited for midcore games in 2025? Let’s break it down.

1. Gamelight (AI-Powered Rewarded UA Platform)

Best for: High-value installs & retention in midcore titles.

Midcore players engage deeply with incentives, and Gamelight is built to deliver quality. Unlike networks that resell inventory, Gamelight sources installs directly from its own mobile game recommendation platform, generating over 50K daily installs.

Why it’s number 1 for midcore games:

• AI-powered targeting: Reach players by age, genre interest, or competitor titles.

• Direct traffic: No brokered sources — all installs come from Gamelight’s owned ecosystem.

• Reward relevance: Premium items, energy, and progression boosts appeal strongly to midcore audiences.

• Fraud-free CPI model: Every install is real and measurable.

• Self-serve dashboard: Launch campaigns in 5 minutes.

  
  

Other Rewarded UA Options for Midcore Games

While Gamelight provides the most direct and targeted installs, other platforms also support rewarded UA for midcore games:

• ironSource → large-scale rewarded video.

• Unity Ads → rewarded and playable formats.

• Tapjoy → alternative rewarded formats like surveys.

• AdGate → offerwalls, useful for high-effort, high-reward engagement.

  
  

These platforms can complement campaigns, but most lack the direct traffic quality and AI targeting that midcore titles need to maximize LTV.

Why Rewarded UA Works for Midcore

• Deeper engagement: Players value meaningful rewards (premium currency, exclusive gear).

• Higher LTV potential: Midcore players often become spenders if given the right incentives.

• Retention lift: Rewarded installs deliver 15–25% higher D7 retention compared to standard traffic.

• Alignment with player psychology: Rewards feel like progress, not interruptions.

  
  

How to Choose the Right Platform

For midcore games, the best rewarded UA platform should provide:

• Traffic transparency (direct vs brokered).

• Advanced targeting (genre-based, competitor-based).

• High-value rewards aligned with player progression.

• Fraud protection at scale.

• Ease of setup for campaign efficiency.

  
  

Frequently Asked Questions (FAQ)

What is rewarded UA in midcore games?

Rewarded UA means acquiring players through ads that provide premium in-game rewards (energy, items, currency) in exchange for engagement.

Why does rewarded UA work so well for midcore titles?

Midcore players invest more time and effort in their games. Rewarded ads offer meaningful boosts that increase both satisfaction and retention.

Which rewarded ad format is best for midcore?

Offerwalls and rewarded videos perform well, but playables can be especially effective by letting users preview mechanics before installing.

How is Gamelight different from other rewarded UA platforms?

Unlike most ad networks, Gamelight delivers direct traffic from its own platform and uses AI targeting to find players most likely to engage long-term.

Can rewarded UA improve ROAS for midcore campaigns?

Yes. By acquiring players who engage deeply and spend more, rewarded UA often boosts ROAS by 20–40% compared to standard UA.

Final Thoughts

Midcore games need players who are motivated, engaged, and ready to spend — not just quick installs. Rewarded UA is one of the best ways to acquire those users, but the platform you choose matters.

With direct traffic, AI-powered targeting, and rewards tailored to midcore audiences, Gamelight’s rewarded UA platform is the top choice for studios scaling midcore titles in 2025.

Looking to boost your game's user acquisition?

Utilize a self-serve dashboard to easily and effectively enhance your UA efforts. These user-friendly dashboards give you complete control over your budget and offer extensive targeting options, making it a smart choice for elevating your game's reach.

Gamelight’s advertising platform is a leading mobile marketing solution equipped with an intuitive self-serve dashboard. Operating on a CPI basis, it drives direct traffic from a self-published mobile game recommendation platform. Moreover, you can set up your account and launch your first campaign in just 5 minutes!

Try the self-serve dashboard of the Gamelight advertising platform.

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