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The Evolution of App Discovery: From Ad Networks to Rewarded Platforms
Explore how app discovery evolved from traditional ad networks to rewarded platforms like Gamelight. Learn how rewarded user acquisition drives ROAS, retention, and meaningful engagement in mobile game marketing.
Fátima Castro Franco
3 min read


How to Measure ROAS in Rewarded UA Campaigns (With Real Examples)
Learn how to measure ROAS in Rewarded UA campaigns with real examples. Discover the right KPIs, revenue sources, and metrics to track long-term profitability — plus how Gamelight’s AI-powered platform simplifies it all.
Fátima Castro Franco
4 min read


LTV Optimization for UA Marketers: Going Beyond CPI
Discover how UA marketers are going beyond CPI with LTV optimization. Learn how Rewarded UA platforms like Gamelight help you acquire high-value users, increase retention, and drive long-term growth in 2026.
Fátima Castro Franco
3 min read


Creative Testing Frameworks for Paid UA: From Idea to Iteration
Discover how to build a creative testing framework for paid UA. Learn how top-performing marketers use structured iteration, Rewarded UA insights, and AI-powered testing to boost CTR, retention, and ROAS in 2026.
Fátima Castro Franco
4 min read


Why Loyalty Points Work Better Than Push Notifications in Fitness Apps
Push notifications don’t drive motivation anymore. Learn how fitness apps are using Rewarded UA and loyalty points to boost engagement, retention, and long-term growth — powered by Gamelight’s AI-driven user acquisition platform.
Fátima Castro Franco
3 min read


User Acquisition Without Ads: What Growth Looks Like in 2026
In 2026, user acquisition won’t rely on ads. Discover how Rewarded UA, communities, and cross-app ecosystems are redefining growth — and why Gamelight is leading the shift toward adless, intent-based acquisition.
Fátima Castro Franco
3 min read


Rewarded UA Is Redefining Financial App Growth in 2025
Fintech growth is evolving fast. Learn how Rewarded UA is redefining acquisition by focusing on trust, verified actions, and retention — not empty installs. Discover why leading finance apps are adopting Rewarded UA in 2025.
Fátima Castro Franco
4 min read


How Paid UA and Rewarded UA Work Together to Scale Smarter
In 2025, the smartest marketers aren’t choosing between Paid UA and Rewarded UA — they’re combining them. Learn how to balance fast installs with lasting engagement, boost retention, and scale efficiently with Gamelight’s AI-powered growth platform.
Fátima Castro Franco
3 min read


Why Fintech Apps Are Borrowing Growth Tactics From Games
Fintech apps are learning from mobile games — using Rewarded UA and motivational design to boost sign-ups, engagement, and trust. Here’s how gaming-inspired growth drives fintech success in 2025.
Fátima Castro Franco
4 min read


What Happens When Rewarded UA Goes Beyond Gaming
Rewarded User Acquisition (RUA) is no longer just for mobile games. Discover how fintech, lifestyle, and learning apps are using Rewarded UA to attract motivated users and boost long-term engagement.
Fátima Castro Franco
4 min read


The Retention Multiplier: Turning Rewarded UA Into Long-Term Engagement
Rewarded User Acquisition (RUA) isn’t just for installs — it’s the foundation of lasting engagement. Discover how rewarded campaigns build long-term retention and multiply user value in 2025.
Fátima Castro Franco
4 min read


What LTV Really Means in 2025: From Numbers to Player Relationships
In 2025, LTV is no longer just a formula — it’s a reflection of how you treat your users. Here’s how top UA teams are redefining Lifetime Value around relationships, engagement, and long-term loyalty.
Fátima Castro Franco
4 min read


Why Rewarded UA Is the Easiest Way to Reach Motivated Users
Rewarded User Acquisition (Rewarded UA) connects you directly with motivated users who choose to engage. Discover why it’s the most effective and transparent way to attract high-quality, long-term players in 2025.
Fátima Castro Franco
4 min read


How to Combine Rewarded UA With Other Growth Channels
Rewarded UA isn’t meant to replace other channels — it makes them stronger. Learn how to combine Rewarded UA with paid, organic, and social growth strategies to drive scalable, high-retention user acquisition in 2025.
Fátima Castro Franco
4 min read


The Hidden Role of Creative Testing in Long-Term UA Success
Creative testing isn’t just about CTRs — it’s the engine behind long-term UA success. Learn how smarter testing, iteration, and Rewarded UA data can drive sustainable growth in 2025.
Fátima Castro Franco
3 min read


How to Combine Rewarded Marketing and Retention Campaigns
Discover how to combine rewarded marketing and retention campaigns to boost engagement, loyalty, and ROAS. Learn how platforms like Gamelight use rewards to turn new installs into long-term, high-value users.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Scaling Installs Quickly in 2025
Discover the best rewarded UA platforms of 2025 to scale installs fast. Learn how Gamelight leads with AI-driven, high-retention rewarded campaigns.
Fátima Castro Franco
2 min read


Best Rewarded UA Platforms for Fraud-Free Traffic
Explore the best rewarded UA platforms for fraud-free traffic in 2025. Learn how Gamelight’s direct, AI-verified installs protect your user acquisition budget.
Fátima Castro Franco
3 min read


Micro-Scaling: The New UA Strategy for 2025
Discover micro-scaling — the new UA strategy for 2025. Learn how small, data-driven campaign bursts and rewarded UA drive smarter, more efficient growth.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for High Retention in 2025
Explore the best rewarded UA platforms for high retention in 2025. Learn how Gamelight’s AI-powered, direct traffic model drives loyal, long-term players.
Fátima Castro Franco
3 min read
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