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The most successful rewarded UA campaigns aren't built around the biggest rewards. They're built around the right rewards — and the difference shows up in every metric that follows.

The most successful rewarded UA campaigns aren't built around the biggest rewards. They're built around the right rewards — and the difference shows up in every metric that follows.

Reward design in rewarded UA: what incentives drive better results

The most successful rewarded UA campaigns aren't built around the biggest rewards. They're built around the right rewards — and the difference shows up in every metric that follows.

Aytaj Namazova

4 min read

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