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Designing Holiday Rewarded Campaigns That Convert Without Breaking Your Budget
Holiday CPIs are high — but rewarded UA can keep your campaigns profitable. Learn how to design festive, high-converting rewarded user acquisition campaigns that scale smartly without breaking your budget.
Fátima Castro Franco
3 min read


How to Master Mobile Game Marketing in a Post-ATT World
Learn how to master mobile game marketing in a post-ATT world. Discover how rewarded UA, AI modeling, and first-party data strategies help developers scale growth while staying privacy-compliant.
Fátima Castro Franco
4 min read


What the Best-Performing UA Campaigns Have in Common
Discover what top-performing UA campaigns have in common. Learn how rewarded UA platforms like Gamelight drive motivated installs, retention, and ROAS through AI optimization and data-driven user engagement.
Fátima Castro Franco
4 min read


How Smart Marketers Build User Journeys That Convert (Not Just Install)
Learn how top marketers move beyond installs by building user journeys that convert. Discover how rewarded UA platforms like Gamelight improve retention, ROAS, and LTV through motivation and smart automation.
Fátima Castro Franco
3 min read


5 Signs Your UA Campaigns Are Targeting the Wrong Users
Are your UA campaigns attracting the wrong audience? Learn 5 key signs your targeting is off — from poor retention to low ROAS — and how Rewarded UA platforms like Gamelight help you reach high-quality users who convert and stay.
Fátima Castro Franco
3 min read


Rewarded UA Glossary: 25 Terms Every Marketer Should Know (2026 Edition)
Master the language of Rewarded UA with this 2026 glossary of 25 key terms — from CPI and LTV to offerwalls and AI targeting. Learn how to drive smarter, scalable user acquisition with Gamelight.
Fátima Castro Franco
3 min read


Why Loyalty Points Work Better Than Push Notifications in Fitness Apps
Push notifications don’t drive motivation anymore. Learn how fitness apps are using Rewarded UA and loyalty points to boost engagement, retention, and long-term growth — powered by Gamelight’s AI-driven user acquisition platform.
Fátima Castro Franco
3 min read


Learn to Earn: Rewarded UA in Education Apps Explained
Discover how Rewarded User Acquisition is transforming education apps in 2025. Learn how EdTech platforms use Gamelight’s Rewarded UA to attract motivated learners, boost retention, and scale sustainable growth.
Fátima Castro Franco
3 min read


User Acquisition Without Ads: What Growth Looks Like in 2026
In 2026, user acquisition won’t rely on ads. Discover how Rewarded UA, communities, and cross-app ecosystems are redefining growth — and why Gamelight is leading the shift toward adless, intent-based acquisition.
Fátima Castro Franco
3 min read


How Paid UA and Rewarded UA Work Together to Scale Smarter
In 2025, the smartest marketers aren’t choosing between Paid UA and Rewarded UA — they’re combining them. Learn how to balance fast installs with lasting engagement, boost retention, and scale efficiently with Gamelight’s AI-powered growth platform.
Fátima Castro Franco
3 min read


The Rewarded UA Playbook for E-Commerce in 2025
Discover how Rewarded UA helps e-commerce brands boost retention, engagement, and LTV in 2025. Learn the key steps to build your own Rewarded UA playbook.
Fátima Castro Franco
4 min read


What Happens When Rewarded UA Goes Beyond Gaming
Rewarded User Acquisition (RUA) is no longer just for mobile games. Discover how fintech, lifestyle, and learning apps are using Rewarded UA to attract motivated users and boost long-term engagement.
Fátima Castro Franco
4 min read


The Retention Multiplier: Turning Rewarded UA Into Long-Term Engagement
Rewarded User Acquisition (RUA) isn’t just for installs — it’s the foundation of lasting engagement. Discover how rewarded campaigns build long-term retention and multiply user value in 2025.
Fátima Castro Franco
4 min read


Why Rewarded UA Is the Easiest Way to Reach Motivated Users
Rewarded User Acquisition (Rewarded UA) connects you directly with motivated users who choose to engage. Discover why it’s the most effective and transparent way to attract high-quality, long-term players in 2025.
Fátima Castro Franco
4 min read


The Chinese Genre Effect: What Western Studios Can Learn From Asia’s Top Mobile Games
From RPGs to merge titles, Chinese mobile genres have redefined engagement and monetization. Here’s how their design and UA strategies can inspire Western studios in 2025.
Fátima Castro Franco
4 min read


UA Strategies for 2026: How Smart Teams Will Grow in the Next Era of Mobile Marketing
Discover the user acquisition strategies that will define 2026. From adaptive automation to retention-first planning, here’s how leading teams will scale smarter in the new growth era.
Fátima Castro Franco
4 min read


Rewarded UA for Small Teams: How to Compete With Big Publishers
Small UA team, big goals? Learn how to compete with large publishers using Rewarded UA. Discover smart targeting, automation, and engagement strategies that help you scale efficiently in 2025.
Fátima Castro Franco
5 min read


How to Combine Rewarded UA With Other Growth Channels
Rewarded UA isn’t meant to replace other channels — it makes them stronger. Learn how to combine Rewarded UA with paid, organic, and social growth strategies to drive scalable, high-retention user acquisition in 2025.
Fátima Castro Franco
4 min read


The Hidden Role of Creative Testing in Long-Term UA Success
Creative testing isn’t just about CTRs — it’s the engine behind long-term UA success. Learn how smarter testing, iteration, and Rewarded UA data can drive sustainable growth in 2025.
Fátima Castro Franco
3 min read


How to Make Your UA Strategy Work Harder With Less Budget
Budgets are tight, but growth doesn’t have to slow down. Learn how to make your UA strategy work harder with less budget — from smarter targeting to Rewarded UA and creative optimization.
Fátima Castro Franco
3 min read
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