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Micro-Moments Matter: Capturing User Attention in the First 5 Minutes of Your App
First impressions count. Learn how to capture user attention in the first 5 minutes of your app with smart onboarding, instant value, and rewarded engagement strategies
Fátima Castro Franco
2 min read


Rewarded Marketing for Event-Based Campaigns: Turning Limited-Time Challenges into Long-Term Players
Learn how to combine rewarded marketing with event-based campaigns to turn short-term hype into long-term player engagement and lasting growth
Fátima Castro Franco
3 min read


RUA Without the Myths: What Mobile Marketers Keep Getting Wrong (and How to Fix It)
Bust the biggest myths about RUA and learn what really drives retention, ROAS, and quality growth in mobile marketing
Fátima Castro Franco
3 min read


Mobile User Acquisition Platforms: The Engine Behind Scalable App Growth in 2025
Discover how mobile user acquisition platforms in 2025 help apps scale with AI targeting, rewarded UA, and data-driven growth strategies that boost retention and ROAS
Fátima Castro Franco
3 min read


Rewarded UA for Retention-First Growth: Why the Install Metric Is Holding You Back
Stop chasing installs. Discover how Rewarded UA can drive retention-first growth, bringing in engaged players who stay, play, and boost your ROAS in 2025
Fátima Castro Franco
3 min read


From Guesswork to Precision: How AI Platforms Are Reinventing RUA
Discover how AI-powered platforms are transforming Rewarded User Acquisition, delivering hyper-precise targeting, real-time optimisation, and higher ROAS for mobile games in 2025.
Fátima Castro Franco
3 min read


Mission-Driven UA: How Goal-Based Rewards Are Reshaping Mobile Game Growth
Discover how mission-driven rewarded UA is changing the game. Learn how goal-based rewards drive deeper engagement, higher retention, and smarter user acquisition in mobile gaming.
Fátima Castro Franco
3 min read


Choosing the Right Rewarded UA Platform for Mobile App User Acquisition in 2025
Learn how top rewarded UA platforms are transforming mobile app user acquisition by driving quality installs, engagement, and sustainable growth
Fátima Castro Franco
2 min read


The Hidden Metrics of Rewarded UA: Measuring Beyond Installs
Discover the hidden metrics that make or break rewarded user acquisition campaigns in 2025, from post-reward retention to true user quality indicators
Fátima Castro Franco
2 min read


Rewarded Marketing: The Engagement Strategy Modern Mobile Games Can't Ignore
Discover how rewarded marketing drives high-quality user acquisition and engagement in mobile games. Learn strategies that boost ROAS while keeping players happy.
Fátima Castro Franco
3 min read


How Rewarded UA is Thriving in a Post-Privacy World
Rewarded UA is reshaping mobile growth post-privacy—learn how value-driven incentives drive real engagement and high-quality user acquisition.
Fátima Castro Franco
3 min read


Rewarded UA Post-IDFA: A Privacy-First Strategy for Scalable Mobile Growth
Discover how Rewarded UA thrives post-IDFA, offering a privacy-first, high-ROAS solution for mobile game marketers seeking scalable user acquisition.
Fátima Castro Franco
3 min read


Rewarded UA vs. Non-Rewarded: What’s the Best Strategy for Mobile Game Growth?
Discover the key differences between rewarded and non-rewarded user acquisition for mobile games. Learn which strategy drives better retention, ROAS, and player quality in 2025.
Fátima Castro Franco
3 min read


How to Promote a Mobile Game in 2025: 8 Proven Strategies
Discover 8 proven strategies to promote your mobile game in 2025 — from soft launches and rewarded UA to AI-powered optimization with Gamelight
Fátima Castro Franco
3 min read


AI-Driven UA Campaigns: Targeting the Right Audience at the Right Time
AI-driven UA targets the right users at the right time, improving ad personalization, engagement, and ROI efficiency.
Nazife Ünal
4 min read


Crafting Engaging Ad Experiences for the Mobile-First Audience
Create engaging mobile ads with native, video, and interactive formats that resonate with mobile users and enhance their experience.
Nazife Ünal
5 min read


How to Navigate Ad Fatigue and Keep Users Engaged
Manage ad fatigue and keep users engaged with varied ad formats, smart timing, rewarded ads, and AI-driven optimization.
Nazife Ünal
4 min read


Creating Successful Mobile App User Journeys: A Guide to Enhancing User Experience
In the world of mobile apps, user experience is everything. Whether users are completing a purchase, signing up for a service, or simply...
Nazife Ünal
5 min read


What Is an App Discovery Platform and Why Does It Matter?
Understand the role of an app discovery platform in boosting app visibility and downloads.
Nazife Ünal
3 min read


Scaling User Acquisition with AI-Powered Campaigns
AI-powered campaigns scale user acquisition through dynamic targeting, real-time optimization, and personalized ads, driving better results.
Nazife Ünal
3 min read
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