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From Day 0 to D30: Crafting User Acquisition Strategies That Turn Installs Into Loyal Players
Discover how to design mobile game user acquisition strategies that go beyond installs. From Day 0 to D30, learn how to turn new players into loyal, long-term users.
Fátima Castro Franco
3 min read


Data Fatigue in Mobile Marketing: How to Focus on Metrics That Actually Matter
Drowning in dashboards? Learn how to overcome data fatigue in mobile marketing by focusing on the metrics that truly matter—retention, LTV, and ROAS—for sustainable growth.
Fátima Castro Franco
2 min read


Rewarded Ads in Mobile Games: Why Players Love Them (and Why Marketers Should Too)
Rewarded ads have quietly become one of the most effective tools in mobile marketing — delivering value not only to advertisers, but also...
Fátima Castro Franco
2 min read


The Hidden Hierarchy of User Acquisition Channels: Which Ones Truly Drive Long-Term Value?
The hidden hierarchy of user acquisition channels: how paid, organic, rewarded, influencer, and cross-promotion strategies rank in driving long-term growth and ROAS for mobile games.
Fátima Castro Franco
3 min read


Why Rewarded Mobile Game Marketing Works Better Than Discounts or Giveaways
Discover why rewarded mobile game marketing outperforms discounts and giveaways. Learn how milestone-based rewards drive retention, ROAS, and long-term player engagement.
Fátima Castro Franco
2 min read


Mobile Game Marketing in 2025: Strategies That Actually Drive Growth
Discover the latest mobile game marketing strategies for 2025 — from rewarded UA and AI-driven targeting to community building and retention-focused growth.
Fátima Castro Franco
2 min read


Choosing the Right Rewarded UA Platform: What Mobile Marketers Need to Know
Discover how the right rewarded UA platform can drive retention, ROAS, and long-term growth. Learn what features to look for and why Gamelight leads the way.
Fátima Castro Franco
3 min read


The Death of Generic Ads: Why Personalization Defines Mobile Marketing in 2025
Generic ads are dead. Discover why personalization is the key to mobile marketing success in 2025—driving higher ROAS, better retention, and sustainable growth.
Fátima Castro Franco
2 min read


Level-Based Rewards: How Rewarded UA Turns Game Progression into Growth
Discover how level-based rewarded user acquisition turns game progression into growth. Learn why milestone-driven rewards boost retention, engagement, and ROAS.
Fátima Castro Franco
3 min read


Retention Is the New CPI: Rethinking Mobile Marketing KPIs for Sustainable Growth
Retention is replacing CPI as the key mobile marketing KPI. Learn why focusing on long-term engagement with strategies like Rewarded UA drives sustainable growth and higher ROAS
Fátima Castro Franco
3 min read


Micro-Moments Matter: Capturing User Attention in the First 5 Minutes of Your App
First impressions count. Learn how to capture user attention in the first 5 minutes of your app with smart onboarding, instant value, and rewarded engagement strategies
Fátima Castro Franco
2 min read


Rewarded Marketing for Event-Based Campaigns: Turning Limited-Time Challenges into Long-Term Players
Learn how to combine rewarded marketing with event-based campaigns to turn short-term hype into long-term player engagement and lasting growth
Fátima Castro Franco
3 min read


RUA Without the Myths: What Mobile Marketers Keep Getting Wrong (and How to Fix It)
Bust the biggest myths about RUA and learn what really drives retention, ROAS, and quality growth in mobile marketing
Fátima Castro Franco
3 min read


Mobile User Acquisition Platforms: The Engine Behind Scalable App Growth in 2025
Discover how mobile user acquisition platforms in 2025 help apps scale with AI targeting, rewarded UA, and data-driven growth strategies that boost retention and ROAS
Fátima Castro Franco
3 min read


Rewarded UA for Retention-First Growth: Why the Install Metric Is Holding You Back
Stop chasing installs. Discover how Rewarded UA can drive retention-first growth, bringing in engaged players who stay, play, and boost your ROAS in 2025
Fátima Castro Franco
3 min read


From Guesswork to Precision: How AI Platforms Are Reinventing RUA
Discover how AI-powered platforms are transforming Rewarded User Acquisition, delivering hyper-precise targeting, real-time optimisation, and higher ROAS for mobile games in 2025.
Fátima Castro Franco
3 min read


Mission-Driven UA: How Goal-Based Rewards Are Reshaping Mobile Game Growth
Discover how mission-driven rewarded UA is changing the game. Learn how goal-based rewards drive deeper engagement, higher retention, and smarter user acquisition in mobile gaming.
Fátima Castro Franco
3 min read


Choosing the Right Rewarded UA Platform for Mobile App User Acquisition in 2025
Learn how top rewarded UA platforms are transforming mobile app user acquisition by driving quality installs, engagement, and sustainable growth
Fátima Castro Franco
2 min read


The Hidden Metrics of Rewarded UA: Measuring Beyond Installs
Discover the hidden metrics that make or break rewarded user acquisition campaigns in 2025, from post-reward retention to true user quality indicators
Fátima Castro Franco
2 min read


Rewarded Marketing: The Engagement Strategy Modern Mobile Games Can't Ignore
Discover how rewarded marketing drives high-quality user acquisition and engagement in mobile games. Learn strategies that boost ROAS while keeping players happy.
Fátima Castro Franco
3 min read
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