Is your UA strategy losing steam? Discover 5 clear signs it’s time to switch to rewarded marketing — the smarter way to attract high-intent users, boost engagement, and achieve lasting growth in 2025.

Learn how top game publishers turn installs into lasting IP growth. Discover data-driven UA strategies that build loyal player ecosystems in 2025.

Discover micro-scaling — the new UA strategy for 2025. Learn how small, data-driven campaign bursts and rewarded UA drive smarter, more efficient growth.

Discover the best rewarded UA platforms for ROAS in 2025. Learn how Gamelight delivers AI-targeted, direct traffic that drives sustainable return on ad spend.

Learn how to succeed with user acquisition in the privacy-first era. From first-party data to rewarded UA, discover the strategies driving growth in 2025.

Discover the best rewarded UA platforms for casual games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards casual players love.

Discover 2025 rewarded UA benchmarks: CTR, retention, and ROAS. Learn what strong performance looks like and how to optimize incentivized campaigns for growth.

Many mobile marketers still chase installs, ignore rewarded UA, and rely too much on paid social. In 2025, smart UA means retention, diversity, and LTV.

Day 7 ROAS is one of the most misleading metrics in mobile gaming. In 2025, growth teams must shift to predictive models and retention-driven KPIs.

ROI vs ROAS: Key differences and applications in digital marketing optimization.

Learn how AI tools are revolutionizing app analytics, providing deeper user insights, enabling personalization, and optimizing performance.

This blog delves into the growing emphasis on ROI-centric strategies and the impact of privacy changes on metric tracking.

Discover how self-attribution networks boost marketing with unique tracking and enhanced campaign insights.

Self-attribution networks transform digital marketing by improving campaign tracking and measurement.

Player engagement is key, needing challenge, immersion, social interaction, and progression to keep players interested and loyal.

In mobile gaming, leveraging player feedback is key to improving marketing strategies and enhancing the gaming experience.

In mobile gaming, marketing is essential, utilizing social media, influencers, in-app ads, and rewarded user acquisition (UA).

Evolving mobile apps use rewarded monetization to boost user acquisition and revenue by offering in-app rewards for engaging with ads.

In mobile gaming, player retention ensures revenue and loyalty through engaging design, monetization, and rewarded user acquisition.

ROAS in mobile game marketing measures ad campaign profitability. Learn how to optimize strategies to maximize returns and boost revenue