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The State of Mobile Game Marketing in 2026: 6 Trends You Can’t Ignore
Discover the top 6 trends shaping mobile game marketing in 2026 — from rewarded UA and real-time ROAS to AI-driven targeting and cross-platform growth. Learn how to stay ahead in the new era of user acquisition.
Fátima Castro Franco
4 min read


7 Things Every Great User Acquisition Platform Gets Right in 2026
Choosing the right user acquisition platform is key in 2026. Discover 7 must-have features — from automation and transparency to rewarded UA and predictive ROAS — that drive real, scalable growth.
Fátima Castro Franco
3 min read


5 Rewarded UA Lessons From the 2025 Holiday Season
The 2025 holiday season proved one thing: rewarded UA drives better retention, lower CPIs, and stronger long-term growth. Discover five key lessons to scale smarter heading into 2026.
Fátima Castro Franco
3 min read


Designing Holiday Rewarded Campaigns That Convert Without Breaking Your Budget
Holiday CPIs are high — but rewarded UA can keep your campaigns profitable. Learn how to design festive, high-converting rewarded user acquisition campaigns that scale smartly without breaking your budget.
Fátima Castro Franco
3 min read


How to Scale Profitably During Q5: Rewarded UA Tactics That Work
Q5 is the hidden growth window for UA marketers. Discover how Rewarded UA helps scale profitably post-holidays, attract high-intent users, and boost ROAS with automation-driven platforms like Gamelight.
Fátima Castro Franco
4 min read


Why Small Teams Are Winning Big With Rewarded UA
Discover how small marketing teams are winning big with Rewarded UA. Learn how AI automation, smarter targeting, and high-intent users help level the playing field — and why platforms like Gamelight make it possible.
Fátima Castro Franco
4 min read


What the Next Generation of UA Platforms Will Look Like
Discover what the next generation of UA platforms will look like. Learn how AI, automation, and rewarded engagement are redefining user acquisition and how platforms like Gamelight are leading the change.
Fátima Castro Franco
4 min read


How to Turn UA Data Into Action: From Attribution to Automation
Learn how to turn UA data into action in 2026. Discover how to unify attribution, automate optimization, and use AI-driven insights to scale user acquisition efficiently with platforms like Gamelight.
Fátima Castro Franco
4 min read


Mobile Game User Acquisition: What’s Working (and What’s Not) in 2026
Discover what’s working — and what’s not — in mobile game user acquisition for 2026. Learn how rewarded UA, AI optimization, and creative testing drive sustainable growth and better ROAS.
Fátima Castro Franco
4 min read


How to Master Mobile Game Marketing in a Post-ATT World
Learn how to master mobile game marketing in a post-ATT world. Discover how rewarded UA, AI modeling, and first-party data strategies help developers scale growth while staying privacy-compliant.
Fátima Castro Franco
4 min read


How to Choose the Right Mobile User Acquisition Platform for Your App
Learn how to choose the right mobile user acquisition platform for your app in 2026. Discover the must-have features, from rewarded UA and AI targeting to transparency and fraud prevention.
Fátima Castro Franco
4 min read


App Store Optimization for Games: How UA and ASO Work Together
Learn how UA and ASO work together to drive mobile game growth. Discover how rewarded UA platforms like Gamelight boost app visibility, conversion rates, and ROAS for lasting success.
Fátima Castro Franco
4 min read


What the Best-Performing UA Campaigns Have in Common
Discover what top-performing UA campaigns have in common. Learn how rewarded UA platforms like Gamelight drive motivated installs, retention, and ROAS through AI optimization and data-driven user engagement.
Fátima Castro Franco
4 min read


Cross-Platform Growth: How Mobile Games Are Winning With Rewarded UA
Discover how cross-platform games are driving growth through rewarded UA. Learn how Gamelight helps mobile publishers attract high-intent users, boost ROAS, and build loyalty across mobile, PC, and console.
Fátima Castro Franco
3 min read


How to Build a User Acquisition Strategy That Actually Scales in 2026
Learn how to build a user acquisition strategy that scales in 2026. Discover how rewarded UA platforms like Gamelight, and smarter CPA optimization improve ROAS, retention, and mobile app growth.
Fátima Castro Franco
4 min read


The Rewarded UA Loop: How to Turn Installs into Organic Growth
Discover how to turn rewarded installs into organic growth. Learn how Rewarded UA creates a self-sustaining loop of engagement, retention, and advocacy — powered by platforms like Gamelight.
Fátima Castro Franco
3 min read


How to Measure ROAS in Rewarded UA Campaigns (With Real Examples)
Learn how to measure ROAS in Rewarded UA campaigns with real examples. Discover the right KPIs, revenue sources, and metrics to track long-term profitability — plus how Gamelight’s AI-powered platform simplifies it all.
Fátima Castro Franco
4 min read


LTV Optimization for UA Marketers: Going Beyond CPI
Discover how UA marketers are going beyond CPI with LTV optimization. Learn how Rewarded UA platforms like Gamelight help you acquire high-value users, increase retention, and drive long-term growth in 2026.
Fátima Castro Franco
3 min read


5 Signs Your UA Campaigns Are Targeting the Wrong Users
Are your UA campaigns attracting the wrong audience? Learn 5 key signs your targeting is off — from poor retention to low ROAS — and how Rewarded UA platforms like Gamelight help you reach high-quality users who convert and stay.
Fátima Castro Franco
3 min read


User Acquisition Without Ads: What Growth Looks Like in 2026
In 2026, user acquisition won’t rely on ads. Discover how Rewarded UA, communities, and cross-app ecosystems are redefining growth — and why Gamelight is leading the shift toward adless, intent-based acquisition.
Fátima Castro Franco
3 min read
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