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Best Rewarded UA Platforms for Hypercasual Studios in 2025
Discover the best rewarded UA platforms for hypercasual studios in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and scale for massive growth.
Fátima Castro Franco
3 min read


User Acquisition in the Privacy-First Era: What Works in 2025
Learn how to succeed with user acquisition in the privacy-first era. From first-party data to rewarded UA, discover the strategies driving growth in 2025.
Fátima Castro Franco
3 min read


The New Rules of App Discovery in 2025
App discovery has moved beyond the app stores. Learn the new rules of app discovery in 2025: algorithms, rewarded ads, and creative-first strategies.
Fátima Castro Franco
3 min read


The UX vs UA Paradox
The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.
Fátima Castro Franco
2 min read


Why Rewarded Marketing Is Really About Time, Not Rewards
Rewarded marketing isn’t about coins or gems — it’s about time. Learn why user time is the real currency driving retention, engagement, and monetization in 2025.
Fátima Castro Franco
3 min read


UA Channel Saturation: Knowing When to Pivot
Learn how to spot UA channel saturation, from rising CPIs to creative fatigue, and when to pivot budgets into new, high-performing user acquisition sources.
Fátima Castro Franco
3 min read


3 UA Trends Every Studio Should Watch Going Into 2026
UA is evolving fast. In 2026, studios that win will embrace privacy-first UA, invest in rewarded and playable formats, and leverage AI-powered targeting tools.
Fátima Castro Franco
2 min read


Rewarded UA Meets Loyalty Programs: The Next Step for Apps
Discover how rewarded UA combined with loyalty programs turns installs into long-term engagement, drives retention, and powers cross-industry growth in 2025.
Fátima Castro Franco
3 min read


What Apple & Google Privacy Changes Mean for UA in 2026
Learn how Apple ATT and Google Privacy Sandbox will change user acquisition in 2026 — and how studios can adapt with rewarded, contextual, and AI-driven UA.
Fátima Castro Franco
3 min read


Rewarded UA Platforms: Features, Examples & Best Choices in 2025
Discover what rewarded UA platforms are, how they work, key features, comparisons, and why Gamelight is a leading rewarded user acquisition solution in 2025
Fátima Castro Franco
3 min read


UA Playbook for Emerging Markets: LATAM, MENA, and Beyond
Emerging markets like LATAM, MENA, and SEA are reshaping UA. Learn how to scale installs, localize creatives, and optimize rewarded campaigns in 2025.
Fátima Castro Franco
3 min read


Segmentation in Rewarded UA: Finding High-Value Players
Segmentation is key to rewarded UA success. Learn how to identify high-value players, avoid reward hunters, and boost retention, ROAS, and LTV in 2025
Fátima Castro Franco
4 min read


The Psychology Behind Rewarded UA: Why Rewards Drive Engagement
Rewarded UA works because it taps into psychology. Learn how reciprocity, control, and incentives drive engagement and boost retention in 2025 campaigns.
Fátima Castro Franco
4 min read


How AI Is Changing Rewarded UA Targeting
AI is transforming rewarded UA in 2025. Discover how machine learning improves targeting, boosts CTR, lifts retention, and drives faster ROAS for mobile games.
Fátima Castro Franco
3 min read


Rewarded Ads vs Offerwalls: Which Delivers Better Results?
Rewarded ads vs offerwalls explained: discover key differences, benchmarks, and strategies to see which incentivized UA format delivers better results in 2025.
Fátima Castro Franco
4 min read


Rewarded UA: Everything You Need to Know in 2025
Rewarded UA is reshaping mobile growth in 2025. Learn formats, benchmarks, strategies, mistakes to avoid, and future trends in this complete rewarded UA guide.
Fátima Castro Franco
4 min read


Why Your Best Mobile Marketing Channel Might Be the One You’re Ignoring
In 2025, your best mobile marketing channel may not be TikTok or Meta. From push to referrals, overlooked channels can drive high-intent growth and retention.
Fátima Castro Franco
3 min read


Why Rewarded Marketing Is the Perfect Training Ground for AI Targeting
Rewarded marketing gives AI targeting the clean, high-signal data it needs. In 2025, it’s the perfect training ground for smarter, retention-driven UA
Fátima Castro Franco
3 min read


Why Day 7 ROAS Is a Misleading Metric in Mobile Gaming
Day 7 ROAS is one of the most misleading metrics in mobile gaming. In 2025, growth teams must shift to predictive models and retention-driven KPIs.
Fátima Castro Franco
3 min read


Rewarded UA as the Only Privacy-Proof Acquisition Model
Rewarded UA is the only privacy-proof model in 2025. Built on opt-in choice, it scales installs and retention without IDs, making it resilient post-ATT.
Fátima Castro Franco
3 min read
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