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The Power of Audience Diversity: A Guide to Successful Ad Monetization in Mobile Games
The blog explores the importance of audience diversity and provide actionable advice for developers to optimize ad monetization

Karyna Tkachenko
5 min read


Guide to Managing Paid PR for Mobile Apps
This blog provides a comprehensive overview and step-by-step process for effectively managing paid PR campaigns

Karyna Tkachenko
3 min read


Generational Marketing: A New Strategy for Boosting Your Mobile App
The blog explores the concept of generational marketing and how it can be a game-changer for boosting your mobile app's success.

Karyna Tkachenko
3 min read


Understanding the Difference Between Omnichannel and Multichannel Marketing in Mobile Game Promotion
This blog talks about the distinctions between omnichannel and multichannel marketing and explore their relevance in mobile game promotion

Karyna Tkachenko
3 min read


Understanding the Impact of Third-Party Cookie Phase-Out
This blog post aims to explore the multifaceted impacts of third-party cookies change in the digital advertising industry

Karyna Tkachenko
3 min read


Strategies for Success in a Post-Third-Party Cookie World
The blog explores the strategies and tactics that will shape the future of digital advertising in a post third-party cookie world

Karyna Tkachenko
5 min read


Unveiling the Evolution: A Deep Dive into the Mobile Game Market in 2023 and 2024
In this blog we compare the mobile game market in 2023 with the emerging trends and opportunities in the beginning of 2024

Karyna Tkachenko
3 min read


Navigating the High CPA in Acquiring New Customers in Finance
The blog explores strategies to navigate the challenges of acquiring customers in this high-cost category

Karyna Tkachenko
3 min read


Evaluating and Improving Cost Per Install (CPI) in Mobile Game Marketing
This blog explores key indicators to detect a poor CPI, strategies to analyze and improve CPI performance

Karyna Tkachenko
6 min read


Embracing Diversity: Creating Inclusive Gaming Communities
The blog explores the diverse motivations behind players' gaming habits

Karyna Tkachenko
2 min read


Localize Style: Elevating Mobile Game Marketing in 2024
In this blog post, we’ll delve into what Localize Style entails, why it’s crucial for mobile game marketing

Karyna Tkachenko
3 min read


Mastering Re-Engagement: The Power of Real-Time Audience Updates
This blog explores why real-time updates matter, how they enhance re-engagement efforts

Karyna Tkachenko
2 min read


Unveiling SKAN 4.0: Revolutionizing Mobile Game Marketing Strategies
This blog delves into the key features of SKAN 4.0 and how they can revolutionize mobile game marketing.

Karyna Tkachenko
2 min read


Boosting ATT Opt-In Rates in 2024: Leveraging O&O Properties for First-Party Data
This blog discusses the opt-in rates of ATT (App Tracking Transparency) that have brought a shift in user consent dynamics.

Karyna Tkachenko
3 min read


Navigating the Challenges of Localizing Mobile Games: A Comprehensive Guide
In this blog we talk that developers must navigate a myriad of challenges to successfully localize their mobile games.

Karyna Tkachenko
3 min read


Decoding Metrics Diversity: Crafting a Targeted Approach for Mobile Game Marketing Channels
The blog discuss the approach of applying a uniform set of metrics across diverse user acquisition channels

Karyna Tkachenko
5 min read


Unveiling the Unconventional: The Rise of Fake Games in User Acquisition - A 2024 Advertising Trend
The blog discuss a trend that challenges conventions and raises eyebrows—the ascent of fake games in user acquisition

Karyna Tkachenko
3 min read


Playing to Win: The Essential Role of Local SEO in Mobile Game Marketing for Small Businesses
The blog tells about a powerful strategy to level up mobile game marketing: Local SEO

Karyna Tkachenko
3 min read


Unveiling the Puzzle: Why Web3-Blockchain Games Struggle to Capture Gamer Hearts
This blog explores the intricacies behind gamers' hesitation to fully embrace Web3-blockchain games

Karyna Tkachenko
2 min read


Improve Your Mobile Game: Strategies to Stand Out in 2024
This blog talks about strategies to make your mobile game more interesting and eye-catching

Karyna Tkachenko
3 min read
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