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Evaluating and Improving Cost Per Install (CPI) in Mobile Game Marketing
This blog explores key indicators to detect a poor CPI, strategies to analyze and improve CPI performance
Karyna Tkachenko
6 min read
Embracing Diversity: Creating Inclusive Gaming Communities
The blog explores the diverse motivations behind players' gaming habits
Karyna Tkachenko
2 min read
Localize Style: Elevating Mobile Game Marketing in 2024
In this blog post, we’ll delve into what Localize Style entails, why it’s crucial for mobile game marketing
Karyna Tkachenko
3 min read
Mastering Re-Engagement: The Power of Real-Time Audience Updates
This blog explores why real-time updates matter, how they enhance re-engagement efforts
Karyna Tkachenko
2 min read
Unveiling SKAN 4.0: Revolutionizing Mobile Game Marketing Strategies
This blog delves into the key features of SKAN 4.0 and how they can revolutionize mobile game marketing.
Karyna Tkachenko
2 min read
Boosting ATT Opt-In Rates in 2024: Leveraging O&O Properties for First-Party Data
This blog discusses the opt-in rates of ATT (App Tracking Transparency) that have brought a shift in user consent dynamics.
Karyna Tkachenko
3 min read
Navigating the Challenges of Localizing Mobile Games: A Comprehensive Guide
In this blog we talk that developers must navigate a myriad of challenges to successfully localize their mobile games.
Karyna Tkachenko
3 min read
Decoding Metrics Diversity: Crafting a Targeted Approach for Mobile Game Marketing Channels
The blog discuss the approach of applying a uniform set of metrics across diverse user acquisition channels
Karyna Tkachenko
5 min read
Unveiling the Unconventional: The Rise of Fake Games in User Acquisition - A 2024 Advertising Trend
The blog discuss a trend that challenges conventions and raises eyebrows—the ascent of fake games in user acquisition
Karyna Tkachenko
3 min read
Playing to Win: The Essential Role of Local SEO in Mobile Game Marketing for Small Businesses
The blog tells about a powerful strategy to level up mobile game marketing: Local SEO
Karyna Tkachenko
3 min read
Unveiling the Puzzle: Why Web3-Blockchain Games Struggle to Capture Gamer Hearts
This blog explores the intricacies behind gamers' hesitation to fully embrace Web3-blockchain games
Karyna Tkachenko
2 min read
Improve Your Mobile Game: Strategies to Stand Out in 2024
This blog talks about strategies to make your mobile game more interesting and eye-catching
Karyna Tkachenko
3 min read
Mastering Mobile Game Marketing: A Strategic Guide to Competitor Analysis and User Acquisition
This blog reveals the power of competitor analysis and how it can be the game-changer for your mobile marketing strategy
Karyna Tkachenko
2 min read
The Dominance of User-Generated Content (UGC) in Mobile Game Marketing
This blog explores why UGC dominates in mobile game marketing and the key benefits
Karyna Tkachenko
3 min read
Singles Day and the Holiday Season: A Winning Strategy for Mobile Game Marketing
In this blog, we'll explore the significance of Singles Day and the Holiday Season in mobile game marketing
Karyna Tkachenko
3 min read
Revolutionizing Market Research: How Generative AI-based Surveys are Transforming Data Collection
Generative AI-based surveys, a revolutionary approach to data collection that is transforming the landscape of market research
Karyna Tkachenko
5 min read
Smart Strategies: Using AI for Targeted Advertising in Mobile Game Promotion
The blog discusses the importance of utilizing AI-powered algorithms and data analysis for mobile game marketing
Karyna Tkachenko
4 min read
Push Notifications Among the Top Trends in Mobile Game Marketing for 2024
How integrating effective push notification campaigns can be a game-changer
Karyna Tkachenko
2 min read
Fair Play: Balancing Genders for Improved Mobile Game Marketing
The importance of addressing gender balance in shaping a game's market presence
Karyna Tkachenko
2 min read
Enhancing Game Accessibility: A Comprehensive Guide for Boosting Mobile Game Marketing
This blog explores the intersection of user acquisition (UA) and enhancing game accessibility that can elevate your mobile game marketing
Karyna Tkachenko
3 min read
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