top of page
Search


Unveiling the Evolution: The Impact of Programmatic Advertising on App Marketing
Programmatic advertising has emerged as a game-changing strategy, ushering in a new era of efficiency and effectiveness.

Vika Muzyka
3 min read


Creating Compelling App Store Screenshots: Best Practices
Creating compelling app store screenshots is a strategic endeavor that can significantly impact your app's success.

Vika Muzyka
3 min read


Navigating Privacy-Centric Marketing: Strategies Post iOS 14.5
Navigating privacy-centric marketing in the aftermath of iOS 14.5 requires a thoughtful and strategic approach.

Vika Muzyka
3 min read


Achieving App Success: Balancing User Acquisition and Retention Strategies
we dissect the significance of user acquisition and retention tactics, and delve into the art of striking the perfect balance for growth.

Vika Muzyka
3 min read


Exploring Hyper-Casual Game Advertising: Lessons and Insights
You can create ads that capture attention and drive conversions by embracing simplicity, creativity, and user-centric design principles.

Vika Muzyka
3 min read


Decoding Google Play Store Algorithms: ASO for Android Apps
Understanding how these algorithms work and implementing effective ASO strategies can improve your app's visibility, attract relevant users.

Vika Muzyka
3 min read


Navigating the App Ecosystem: Understanding the Role of Ad Networks in Mobile App Marketing
Ad networks play a pivotal role in enhancing user acquisition by effectively reaching potential users.

Vika Muzyka
3 min read


SKAN Implementation Strategies: Navigating the Post-Attribution Landscape
Navigating the post-attribution landscape requires a well-thought-out SKAN implementation strategy.

Vika Muzyka
3 min read


A/B Testing Dos and Don'ts: Optimizing Your App Marketing Strategy
A/B testing enables marketers to make data-driven decisions and optimize their strategies for maximum impact.

Vika Muzyka
3 min read


Beyond Installs: The Metrics That Truly Matter in Mobile Performance Marketing
App marketers must look beyond installs and concentrate on other critical metrics that offer deeper insights into user

Vika Muzyka
3 min read


The Ultimate Guide to ASO: Best Practices
App Store Optimization (ASO) is a crucial strategy for app developers and marketers to improve app visibility, attract more organic...

Vika Muzyka
3 min read


Innovative Ways AI is Transforming App Advertising Campaigns
AI has opened up a realm of possibilities in app advertising, transforming campaigns through precision targeting, dynamic ad creatives, etc.

Vika Muzyka
3 min read


Unlocking ASO: How to Optimize Your App for Better Visibility
Unlocking ASO is a crucial aspect of mobile performance marketing and can significantly impact your app's visibility and success.

Vika Muzyka
3 min read


The Role of Data Analytics in Mobile Performance Marketing
By embracing data-driven strategies, app marketers can stay ahead of the competition, enhance user experiences, and drive long-term success.

Vika Muzyka
3 min read


SKAN Unveiled: Understanding Apple's App Tracking Transparency
By embracing privacy-centric approaches app marketers can continue to drive app installs and achieve success in new era of app marketing.

Vika Muzyka
3 min read


The Art of App Advertising: Effective Techniques for Engagement
The art of app advertising lies in creating captivating and targeted ad campaigns that resonate with your audience and drive meaningful enga

Vika Muzyka
3 min read


Navigating the App Advertising Landscape: Exploring Different Ad Networks
A well-rounded app advertising strategy that combines the strengths of various ad networks will undoubtedly elevate your app's visibility.

Vika Muzyka
3 min read


Future Trends in App Marketing: What's Shaping the Industry
Leveraging AI-powered personalization, integrating AR&VR, and prioritizing user privacy are just a few of the trends shaping the industry.

Vika Muzyka
3 min read


The Role of AI in App Marketing: Enhancing Personalization and UA
AI has become a cornerstone of app marketing, empowering marketers to enhance personalization and drive user acquisition strategies.

Vika Muzyka
3 min read


App Retargeting Strategies: Reaching and Engaging Lapsed Users
With a well-crafted app retargeting strategy, you can boost user retention, maximize app monetization, and ensure long-term success.

Vika Muzyka
3 min read
Learning with Gamelight
bottom of page
