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Micro-Moments Matter: Capturing User Attention in the First 5 Minutes of Your App
First impressions count. Learn how to capture user attention in the first 5 minutes of your app with smart onboarding, instant value, and rewarded engagement strategies
Fátima Castro Franco
2 min read


Rewarded Marketing for Event-Based Campaigns: Turning Limited-Time Challenges into Long-Term Players
Learn how to combine rewarded marketing with event-based campaigns to turn short-term hype into long-term player engagement and lasting growth
Fátima Castro Franco
3 min read


RUA Without the Myths: What Mobile Marketers Keep Getting Wrong (and How to Fix It)
Bust the biggest myths about RUA and learn what really drives retention, ROAS, and quality growth in mobile marketing
Fátima Castro Franco
3 min read


Mobile User Acquisition Platforms: The Engine Behind Scalable App Growth in 2025
Discover how mobile user acquisition platforms in 2025 help apps scale with AI targeting, rewarded UA, and data-driven growth strategies that boost retention and ROAS
Fátima Castro Franco
3 min read


Rewarded UA for Retention-First Growth: Why the Install Metric Is Holding You Back
Stop chasing installs. Discover how Rewarded UA can drive retention-first growth, bringing in engaged players who stay, play, and boost your ROAS in 2025
Fátima Castro Franco
3 min read


From Guesswork to Precision: How AI Platforms Are Reinventing RUA
Discover how AI-powered platforms are transforming Rewarded User Acquisition, delivering hyper-precise targeting, real-time optimisation, and higher ROAS for mobile games in 2025.
Fátima Castro Franco
3 min read


Rewarded Marketing Meets Mobile User Acquisition Platforms: The Growth Combination You Can’t Ignore
Discover how mobile user acquisition platforms and rewarded marketing work together to drive high-quality installs, boost retention, and deliver scalable growth for mobile games in 2025
Fátima Castro Franco
2 min read


Rewarded UA: The Secret Weapon for High-Performance User Acquisition Campaigns in 2025
Boost the performance of your user acquisition campaigns with Rewarded UA. Discover how rewarding in-app milestones drives retention, ROAS, and sustainable mobile game growth in 2025
Fátima Castro Franco
3 min read


UA Rewards: The Growth Lever You’re Probably Underusing
UA rewards are transforming mobile growth strategies in 2025. Learn why rewarding user actions post-install leads to higher retention, stronger ROAS, and better user quality.
Fátima Castro Franco
3 min read


Mission-Driven UA: How Goal-Based Rewards Are Reshaping Mobile Game Growth
Discover how mission-driven rewarded UA is changing the game. Learn how goal-based rewards drive deeper engagement, higher retention, and smarter user acquisition in mobile gaming.
Fátima Castro Franco
3 min read


Smarter Growth: How AI Targeting Is Supercharging Rewarded UA in 2025
AI is transforming Rewarded User Acquisition in 2025. Learn how smarter targeting and personalized incentives are unlocking high-value, high-ROAS mobile growth.
Fátima Castro Franco
3 min read


Rewarded UA for Niche Mobile Games: Unlocking High-Intent Installs Without Inflating CPI
Rewarded UA helps niche mobile games gain high-intent users cost-effectively by rewarding meaningful actions beyond installs, boosting retention and ROI.
Fátima Castro Franco
3 min read


Where Discovery Meets Rewards: How App Discovery Platforms Are Revolutionizing Rewarded User Acquisition
Discover how app discovery platforms and rewarded UA work together to boost high-quality installs, engagement, and long-term app growth.
Fátima Castro Franco
2 min read


Avoiding Fraud and Abuse in Rewarded Marketing: A Practical Guide for Marketers
Learn how to detect, prevent, and stop fraud in rewarded marketing campaigns to protect your budget and drive real, high-quality users
Fátima Castro Franco
3 min read


How Rewarded UA is Thriving in a Post-Privacy World
Rewarded UA is reshaping mobile growth post-privacy—learn how value-driven incentives drive real engagement and high-quality user acquisition.
Fátima Castro Franco
3 min read


What Is the Difference Between User Acquisition and Traffic Acquisition?
User vs. traffic acquisition: what’s the difference, and why does it matter for mobile games? Learn when to focus on each to drive real growth.
Fátima Castro Franco
3 min read


Understanding the Gaming Customer Journey: From Discovery to Retention
Understand the full gaming customer journey — from discovery to loyalty — and learn how to optimize each stage to boost retention, LTV, and UA performance with tools like Gamelight.
Fátima Castro Franco
2 min read


User Retargeting: Boosting Engagement and Conversion Rates
User retargeting re-engages inactive users, boosting engagement and conversions. Discover how to implement this strategy effectively.
Nazife Ünal
3 min read


How Rewarded Marketing is Changing Mobile Gaming
Explore how rewarded marketing is transforming mobile gaming by enhancing user experience and driving player engagement.
Nazife Ünal
3 min read


Rewarded Marketing: Unlocking Engagement and Driving Conversions
Boost engagement and conversions with rewarded marketing strategies that captivate users and foster brand loyalty.
Nazife Ünal
3 min read
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