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Where Discovery Meets Rewards: How App Discovery Platforms Are Revolutionizing Rewarded User Acquisition
Discover how app discovery platforms and rewarded UA work together to boost high-quality installs, engagement, and long-term app growth.
Fátima Castro Franco
2 min read


Avoiding Fraud and Abuse in Rewarded Marketing: A Practical Guide for Marketers
Learn how to detect, prevent, and stop fraud in rewarded marketing campaigns to protect your budget and drive real, high-quality users
Fátima Castro Franco
3 min read


How Rewarded UA is Thriving in a Post-Privacy World
Rewarded UA is reshaping mobile growth post-privacy—learn how value-driven incentives drive real engagement and high-quality user acquisition.
Fátima Castro Franco
3 min read


What Is the Difference Between User Acquisition and Traffic Acquisition?
User vs. traffic acquisition: what’s the difference, and why does it matter for mobile games? Learn when to focus on each to drive real growth.
Fátima Castro Franco
3 min read


Understanding the Gaming Customer Journey: From Discovery to Retention
Understand the full gaming customer journey — from discovery to loyalty — and learn how to optimize each stage to boost retention, LTV, and UA performance with tools like Gamelight.
Fátima Castro Franco
2 min read


User Retargeting: Boosting Engagement and Conversion Rates
User retargeting re-engages inactive users, boosting engagement and conversions. Discover how to implement this strategy effectively.
Nazife Ünal
3 min read


How Rewarded Marketing is Changing Mobile Gaming
Explore how rewarded marketing is transforming mobile gaming by enhancing user experience and driving player engagement.
Nazife Ünal
3 min read


Rewarded Marketing: Unlocking Engagement and Driving Conversions
Boost engagement and conversions with rewarded marketing strategies that captivate users and foster brand loyalty.
Nazife Ünal
3 min read


Unlocking the Potential of In-App Event Tracking
In-app event tracking reveals user behavior insights, helping improve app performance, engagement, and retention.
Nazife Ünal
5 min read


Using Predictive Analytics to Anticipate User Needs
Anticipate user needs with predictive analytics. Use data-driven insights to personalize experiences, boost engagement, and reduce churn.
Nazife Ünal
5 min read


The Impact of High-Quality App Titles on Discoverability and Downloads
Boost app discoverability and downloads with high-quality titles. Focus on clarity, relevance, and keywords to improve search rankings.
Nazife Ünal
5 min read


Creating Data-Driven Personas for Better App Marketing
Data-driven personas target specific user segments based on actual behavior, helping boost engagement and conversions in app marketing.
Nazife Ünal
4 min read


Mobile Game Marketing Strategies to Boost User Engagement
Top mobile game marketing strategies to increase user engagement, including user retargeting, app discovery, and data-driven advertising.
Nazife Ünal
4 min read


What is a DSP? An Introduction to Demand-Side Platforms
Discover what a DSP is and how it revolutionizes digital advertising through automation, targeting, and real-time bidding.
Nazife Ünal
3 min read


The Essential Guide to Mobile Game Promotion
Discover comprehensive strategies to effectively promote your mobile game and boost its visibility, engagement, and downloads.
Nazife Ünal
5 min read


How to Optimize Rewarded User Acquisition for Maximum ROI
Discover strategies to optimize rewarded user acquisition (UA) for maximum ROI in mobile marketing.
Nazife Ünal
4 min read


ROI vs. ROAS: Key Differences and When to Use Each
ROI vs ROAS: Key differences and applications in digital marketing optimization.
Nazife Ünal
5 min read


Elevating User Acquisition with Reward-Based Campaigns
Elevate user acquisition with reward-based campaigns that offer immediate value, attract quality users, and boost engagement and retention.
Nazife Ünal
4 min read


The Impact of Rewarded User Acquisition on App Metrics and KPIs
Rewarded user acquisition offers rewards for app installs and engagement, boosting user acquisition.
Nazife Ünal
11 min read


Mastering Tracking Links: The Key to Data-Driven Marketing Success
Explore the power of tracking links in digital marketing, from basics to advanced strategies for data-driven success.
Nazife Ünal
6 min read
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