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Casual, Hardcore and Hypercasual Games: What are the differences?
Compare casual, hardcore, and hypercasual games by complexity, audience, and monetization.
Nazife Ünal
3 min read


Competitor App Targeting in the Mobile Gaming Industry
Attract users from rival apps with competitor app targeting. Boost engagement and conversions for your mobile game.
Nazife Ünal
2 min read


How to Leverage ASO and SEO Synergies for Mobile Game Marketing Growth
Uncover the synergies between ASO and SEO in mobile game marketing to boost both organic discovery and user acquisition.
Nazife Ünal
3 min read


Mobile Game Marketing Agency: Elevating Your Game's Success
Boost your game's success with a mobile game marketing agency. Learn how agencies use UA, ASO, and retargeting to maximize growth.
Nazife Ünal
5 min read


Best 5 User Acquisition Channels for E-commerce Success
Find the best user acquisition channels for e-commerce, from Gamelight and Meta to TikTok and Snapchat.
Nazife Ünal
2 min read


Understanding CPE Cost Per Engagement in Digital Advertising
CPE Cost Per Engagement focuses on paying for user interactions, offering a targeted approach for digital marketers.
Nazife Ünal
2 min read


Cost Per Engagement: A Game-Changer for Mobile Game Marketing
CPE is reshaping mobile game marketing. Learn how focusing on user interactions can boost your campaign's effectiveness and user retention.
Nazife Ünal
2 min read


Understanding Cost Per Engagement: A Key Metric for Mobile Marketing Success
CPE is key to understanding user interactions in mobile marketing. Learn how to optimize campaigns for better engagement and ROI.
Nazife Ünal
2 min read


How to Maximize ROI with Cost Per Engagement (CPE) in Mobile Advertising
Learn how CPE can boost your mobile advertising ROI. Explore key strategies for improving user engagement and maximizing ad performance.
Nazife Ünal
2 min read


User Retargeting Strategies for Higher Conversion Rates
User retargeting drives higher conversion rates by re-engaging users with tailored ads. Discover effective strategies for better results.
Nazife Ünal
3 min read


User Retargeting Tactics to Improve User Retention and ROI
User retargeting boosts app retention by reconnecting with inactive users. Learn strategies to maximize retention through targeted campaigns
Nazife Ünal
4 min read


App Retargeting: A Strategy for Reconnecting with Users
App retargeting reconnects with users, turning initial app interactions into ongoing engagement and driving higher conversion rates.
Nazife Ünal
3 min read


How to Build a Winning Mobile Game Marketing Campaign
Effective mobile game marketing strategies focus on user engagement, data-driven decisions, and multi-channel promotion.
Nazife Ünal
5 min read


6 Best Self-Serve Platforms for Mobile User Acquisition
Six best self-serve platforms for mobile UA to boost campaigns and target high-value users.
Nazife Ünal
3 min read


Crafting Engaging Mobile Ads that Boost Conversion Rates
Boost your conversion rates with engaging, mobile-optimized ads that focus on visuals, user experience, and personalized targeting.
Nazife Ünal
4 min read


Optimizing User Acquisition with AI-Powered Campaigns
AI-powered campaigns optimize user acquisition with better targeting, personalization, and real-time adjustments for higher conversions.
Nazife Ünal
4 min read


How Subscription Models Are Changing the Monetization Game
Subscription models drive recurring revenue and customer retention, reshaping how apps are monetized.
Nazife Ünal
5 min read


The Importance of Game Events in Mobile Player Retention
In-game events keep players engaged with fresh content, exclusive rewards, and social challenges that boost long-term retention.
Nazife Ünal
4 min read


How Mobile App Chatbots are Revolutionizing Customer Support
Mobile app chatbots enhance customer support with 24/7 availability, scalability, and personalized service.
Nazife Ünal
4 min read


Designing Apps for Accessibility: Why It Matters
Accessible app design improves usability for all users, ensuring inclusivity for those with varying needs.
Nazife Ünal
5 min read
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