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The Death of Generic Ads: Why Personalization Defines Mobile Marketing in 2025
Generic ads are dead. Discover why personalization is the key to mobile marketing success in 2025—driving higher ROAS, better retention, and sustainable growth.
Fátima Castro Franco
2 min read


Level-Based Rewards: How Rewarded UA Turns Game Progression into Growth
Discover how level-based rewarded user acquisition turns game progression into growth. Learn why milestone-driven rewards boost retention, engagement, and ROAS.
Fátima Castro Franco
3 min read


Retention Is the New CPI: Rethinking Mobile Marketing KPIs for Sustainable Growth
Retention is replacing CPI as the key mobile marketing KPI. Learn why focusing on long-term engagement with strategies like Rewarded UA drives sustainable growth and higher ROAS
Fátima Castro Franco
3 min read


Micro-Moments Matter: Capturing User Attention in the First 5 Minutes of Your App
First impressions count. Learn how to capture user attention in the first 5 minutes of your app with smart onboarding, instant value, and rewarded engagement strategies
Fátima Castro Franco
2 min read


Rewarded Marketing for Event-Based Campaigns: Turning Limited-Time Challenges into Long-Term Players
Learn how to combine rewarded marketing with event-based campaigns to turn short-term hype into long-term player engagement and lasting growth
Fátima Castro Franco
3 min read


RUA Without the Myths: What Mobile Marketers Keep Getting Wrong (and How to Fix It)
Bust the biggest myths about RUA and learn what really drives retention, ROAS, and quality growth in mobile marketing
Fátima Castro Franco
3 min read


Mobile User Acquisition Platforms: The Engine Behind Scalable App Growth in 2025
Discover how mobile user acquisition platforms in 2025 help apps scale with AI targeting, rewarded UA, and data-driven growth strategies that boost retention and ROAS
Fátima Castro Franco
3 min read


Rewarded UA for Retention-First Growth: Why the Install Metric Is Holding You Back
Stop chasing installs. Discover how Rewarded UA can drive retention-first growth, bringing in engaged players who stay, play, and boost your ROAS in 2025
Fátima Castro Franco
3 min read


From Guesswork to Precision: How AI Platforms Are Reinventing RUA
Discover how AI-powered platforms are transforming Rewarded User Acquisition, delivering hyper-precise targeting, real-time optimisation, and higher ROAS for mobile games in 2025.
Fátima Castro Franco
3 min read


Rewarded User Acquisition + User Acquisition App: A Winning Combo for 2025
In the competitive world of mobile gaming, acquiring users who stay, engage, and spend is harder than ever. Traditional user acquisition...
Fátima Castro Franco
3 min read


Rewarded Marketing Meets Mobile User Acquisition Platforms: The Growth Combination You Can’t Ignore
Discover how mobile user acquisition platforms and rewarded marketing work together to drive high-quality installs, boost retention, and deliver scalable growth for mobile games in 2025
Fátima Castro Franco
2 min read


Rewarded UA: The Secret Weapon for High-Performance User Acquisition Campaigns in 2025
Boost the performance of your user acquisition campaigns with Rewarded UA. Discover how rewarding in-app milestones drives retention, ROAS, and sustainable mobile game growth in 2025
Fátima Castro Franco
3 min read


UA Rewards: The Growth Lever You’re Probably Underusing
UA rewards are transforming mobile growth strategies in 2025. Learn why rewarding user actions post-install leads to higher retention, stronger ROAS, and better user quality.
Fátima Castro Franco
3 min read


From Passive Players to Power Users: How Rewarded UA Activates Your Silent Majority
Discover how Rewarded User Acquisition turns passive players into power users by driving post-install engagement, retention, and ROI. Learn how Gamelight makes it happen.
Fátima Castro Franco
3 min read


Mission-Driven UA: How Goal-Based Rewards Are Reshaping Mobile Game Growth
Discover how mission-driven rewarded UA is changing the game. Learn how goal-based rewards drive deeper engagement, higher retention, and smarter user acquisition in mobile gaming.
Fátima Castro Franco
3 min read


The Rewarded UA Blueprint: A Smarter Approach to High-ROAS Growth
Rewarded UA isn’t just a tactic—it’s a smarter, scalable approach to acquiring high-quality mobile users. Learn how AI-powered RUA is driving sustainable growth and ROAS for game publishers in 2025.
Fátima Castro Franco
3 min read


Smarter Growth: How AI Targeting Is Supercharging Rewarded UA in 2025
AI is transforming Rewarded User Acquisition in 2025. Learn how smarter targeting and personalized incentives are unlocking high-value, high-ROAS mobile growth.
Fátima Castro Franco
3 min read


Why Choosing the Right Rewarded UA Platform Can Make or Break Your Mobile Game’s Growth
Discover why Rewarded UA platforms are changing mobile game growth in 2025. Learn how post-install rewards drive better ROAS, retention, and high-quality users.
Fátima Castro Franco
3 min read


10 User Acquisition Strategies That Actually Work in 2025 (Beyond Paid Ads)
Explore 10 proven user acquisition strategies for 2025 designed to help mobile apps attract high-quality, engaged players and drive long-term growth
Fátima Castro Franco
3 min read


Why Rewarded UA is the Missing Piece in Your Mobile Growth Strategy
Discover why Rewarded UA is the missing piece in mobile growth. Learn how post-install engagement drives higher ROAS and sustainable user acquisition
Fátima Castro Franco
2 min read
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