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Guide to Managing Paid PR for Mobile Apps
This blog provides a comprehensive overview and step-by-step process for effectively managing paid PR campaigns

Karyna Tkachenko
3 min read


Generational Marketing: A New Strategy for Boosting Your Mobile App
The blog explores the concept of generational marketing and how it can be a game-changer for boosting your mobile app's success.

Karyna Tkachenko
3 min read


Strategies for Maximizing Your Mobile Game's Exposure
In this blog we talk about strategies to maximize your mobile game's exposure and increase its chances of success

Karyna Tkachenko
3 min read


Unleashing Potential: How TikTok Revolutionizes Mobile Game Marketing in 2024
The blog delves into the world of TikTok and explore how app companies can leverage its unique features

Karyna Tkachenko
3 min read


Understanding the Impact of Third-Party Cookie Phase-Out
This blog post aims to explore the multifaceted impacts of third-party cookies change in the digital advertising industry

Karyna Tkachenko
3 min read


Excelling Mobile Game Marketing: The Guide to Navigating the Customer Journey
The blog delves into the intricacies from mapping out the customer journey to integrating omnichannel and outcome-based marketing techniques

Karyna Tkachenko
3 min read


Harnessing Down-Funnel Events for Higher ROAS
The blog is taking a deeper dive into a crucial aspect often overlooked by marketers: maximizing down-funnel events

Karyna Tkachenko
3 min read


Unveiling the Evolution: A Deep Dive into the Mobile Game Market in 2023 and 2024
In this blog we compare the mobile game market in 2023 with the emerging trends and opportunities in the beginning of 2024

Karyna Tkachenko
3 min read


The Power of Paid Marketing for Mobile Games
This blog delves into paid marketing strategies as the unparalleled advantage for developers looking to elevate their mobile games and apps

Karyna Tkachenko
3 min read


Strategies for Acquiring New App Customers in High CPA Countries
This blog provides insights of actionable tactics for acquiring app customers in the high CPA countries

Karyna Tkachenko
3 min read


The Effectiveness of TikTok Advertising for Mobile App Marketing
The second part of the blog explores why and how TikTok advertising can be a powerful tool for promoting mobile apps

Karyna Tkachenko
4 min read


Unveiling CRM: Elevating Your Mobile App Marketing
In this blog we are talking about the power of CRM data driving informed decision-making

Karyna Tkachenko
3 min read


The Power of a Mission Statement in Mobile Game Marketing
This blog tells about defining a clear and compelling mission statement in mobile game marketing

Karyna Tkachenko
3 min read


Crafting a Flawless Customer Acquisition Strategy: Five Essential Considerations
This blog embarks on an academic exploration of the essential factors to consider when navigating the customer acquisition

Karyna Tkachenko
5 min read


Mobile App Growth with Mobile Measurement Partners (MMPs)
This blog examines nine crucial reasons why integrating Mobile Measurement Partners (MMPs) is vital for thriving in the mobile app industry

Karyna Tkachenko
3 min read


Re-Engagement Strategies: Reigniting Interest in Your Mobile Game
This blog delves into the art of re-engagement messaging and explore how it can breathe new life into your mobile game

Karyna Tkachenko
3 min read


Perfecting User Acquisition: A Guide to Crafting an Effective Media Plan for Your Mobile Game
The blog guides developers through the journey of media planning and campaign optimization

Karyna Tkachenko
4 min read


The Potential of Mobile Game Performance: Leveraging Advanced Monitoring and User Experience Tools
This blog discusses advanced mobile monitoring and user experience tools

Karyna Tkachenko
2 min read


The Evolving Landscape of Mobile Game Marketing: Embracing Creativity in a Changing Environment
This blog explores three notable changes in the realm of creative content for mobile game marketing

Karyna Tkachenko
3 min read


Unlocking New Horizons: Embracing Innovative Strategies for Mobile User Acquisition (Part 2)
This second blog of the series delves into four more unconventional channels gaining traction in the mobile advertising landscape

Karyna Tkachenko
3 min read
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