The blog explores three primary attribution models – Last Touch, First Touch, and Multi-Touch Attribution (MTA)

This blog explores best practices for creating compelling app store videos that drive downloads and engage users

This blog discusses events in mobile games that keep existing players engaged and excited about about the game.

This blog explores why real-time updates matter, how they enhance re-engagement efforts

This blog delves into the key features of SKAN 4.0 and how they can revolutionize mobile game marketing.

In this blog post, we'll explore the concept of PLG and why it's poised to become a dominant force in mobile game marketing this year

In this blog we talk that developers must navigate a myriad of challenges to successfully localize their mobile games.

This blog delves into Direct-to-consumer (D2C) platforms

The blog delves into the rising trend of consumer spending in non-gaming apps

This blog talks about how user acquisition partners play a pivotal role in fine-tuning strategies

This blog delves into the pivotal role of diversifying user acquisition channels, exploring how this artful approach can elevate mobile game

The blog explores Q5 and its playground where users pivot toward self-improvement, particularly in the realms of health and fitness

The blog tells about offerwall ads and how it has emerged as a transformative and rewarding solution for acquiring high-value players

The blog discuss a trend that challenges conventions and raises eyebrows—the ascent of fake games in user acquisition

The blog explains the emergence of new IPs as a pivotal strategy for success in the dynamic and competitive world of mobile gaming

The blog delves into the key challenges faced in 2023 and how they are shaping the future of mobile game marketing.

This blog explores the intricacies behind gamers' hesitation to fully embrace Web3-blockchain games

This blog tells that as we step into 2024, one crucial aspect takes center stage: privacy

The blog dives into the dynamic duo: Audience Testing and Artificial Intelligence (AI)

This blog is about puzzle games taking center stage, potentially reshaping the industry's future.