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The Retention Multiplier: Turning Rewarded UA Into Long-Term Engagement
Rewarded User Acquisition (RUA) isn’t just for installs — it’s the foundation of lasting engagement. Discover how rewarded campaigns build long-term retention and multiply user value in 2025.
Fátima Castro Franco
4 min read


What LTV Really Means in 2025: From Numbers to Player Relationships
In 2025, LTV is no longer just a formula — it’s a reflection of how you treat your users. Here’s how top UA teams are redefining Lifetime Value around relationships, engagement, and long-term loyalty.
Fátima Castro Franco
4 min read


Why Rewarded UA Delivers the Most Predictable ROAS in 2025
Rewarded User Acquisition (RUA) gives mobile marketers a rare edge: predictable ROAS. Learn why incentive-based campaigns deliver consistent profitability and long-term user value in 2025.
Fátima Castro Franco
4 min read


Why Rewarded UA Is the Easiest Way to Reach Motivated Users
Rewarded User Acquisition (Rewarded UA) connects you directly with motivated users who choose to engage. Discover why it’s the most effective and transparent way to attract high-quality, long-term players in 2025.
Fátima Castro Franco
4 min read


The Chinese Genre Effect: What Western Studios Can Learn From Asia’s Top Mobile Games
From RPGs to merge titles, Chinese mobile genres have redefined engagement and monetization. Here’s how their design and UA strategies can inspire Western studios in 2025.
Fátima Castro Franco
4 min read


How to Tell If Rewarded UA Is Right for Your App
Wondering if Rewarded UA fits your app? Learn how to decide whether Rewarded User Acquisition is the right strategy for your app’s audience, monetization model, and growth goals in 2025.
Fátima Castro Franco
4 min read


UA Strategies for 2026: How Smart Teams Will Grow in the Next Era of Mobile Marketing
Discover the user acquisition strategies that will define 2026. From adaptive automation to retention-first planning, here’s how leading teams will scale smarter in the new growth era.
Fátima Castro Franco
4 min read


Rewarded UA for Small Teams: How to Compete With Big Publishers
Small UA team, big goals? Learn how to compete with large publishers using Rewarded UA. Discover smart targeting, automation, and engagement strategies that help you scale efficiently in 2025.
Fátima Castro Franco
5 min read


How Rewarded UA Has Changed in 2025 (and What’s Coming Next)
Rewarded UA has evolved fast — from niche tactic to a core growth channel. Discover how it changed in 2025, what’s driving the shift, and where rewarded user acquisition is heading next.
Fátima Castro Franco
4 min read


How to Combine Rewarded UA With Other Growth Channels
Rewarded UA isn’t meant to replace other channels — it makes them stronger. Learn how to combine Rewarded UA with paid, organic, and social growth strategies to drive scalable, high-retention user acquisition in 2025.
Fátima Castro Franco
4 min read


The Hidden Role of Creative Testing in Long-Term UA Success
Creative testing isn’t just about CTRs — it’s the engine behind long-term UA success. Learn how smarter testing, iteration, and Rewarded UA data can drive sustainable growth in 2025.
Fátima Castro Franco
3 min read


How to Make Your UA Strategy Work Harder With Less Budget
Budgets are tight, but growth doesn’t have to slow down. Learn how to make your UA strategy work harder with less budget — from smarter targeting to Rewarded UA and creative optimization.
Fátima Castro Franco
3 min read


Top Rewarded Marketing Strategies That Actually Work
Discover the top rewarded marketing strategies that actually work in 2025. Learn how tactics like Rewarded UA, loyalty-based engagement, and AI personalization drive real retention and ROAS.
Fátima Castro Franco
4 min read


5 Signs Your UA Strategy Needs Rewarded Marketing
Is your UA strategy losing steam? Discover 5 clear signs it’s time to switch to rewarded marketing — the smarter way to attract high-intent users, boost engagement, and achieve lasting growth in 2025.
Fátima Castro Franco
3 min read


How to Combine Rewarded Marketing and Retention Campaigns
Discover how to combine rewarded marketing and retention campaigns to boost engagement, loyalty, and ROAS. Learn how platforms like Gamelight use rewards to turn new installs into long-term, high-value users.
Fátima Castro Franco
3 min read


Why Rewarded UA Is the Missing Link Between User Acquisition and Retention Marketing
Rewarded UA is changing how marketers think about the user lifecycle. Discover why it bridges the gap between acquisition and retention — and how Gamelight turns installs into loyal, high-value players.
Fátima Castro Franco
3 min read


How to Choose the Best Rewarded UA Platform
Looking for the best rewarded UA platform in 2025? Learn what to consider when choosing one — from automation and retention to privacy compliance — and discover why Gamelight leads the industry with AI-powered optimization, quality installs, and fast global scaling.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Scaling Installs Quickly in 2025
Discover the best rewarded UA platforms of 2025 to scale installs fast. Learn how Gamelight leads with AI-driven, high-retention rewarded campaigns.
Fátima Castro Franco
2 min read


From Installs to IP Growth: UA Strategies for Game Publishers
Learn how top game publishers turn installs into lasting IP growth. Discover data-driven UA strategies that build loyal player ecosystems in 2025.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Fraud-Free Traffic
Explore the best rewarded UA platforms for fraud-free traffic in 2025. Learn how Gamelight’s direct, AI-verified installs protect your user acquisition budget.
Fátima Castro Franco
3 min read
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