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From Browsing to Belonging: Why Rewarded UA Turns App Discovery Into Player Commitment
Discover how combining app discovery platforms with Rewarded UA transforms casual browsers into loyal players. Learn why rewards drive retention, engagement, and sustainable mobile game growth.
Fátima Castro Franco
3 min read


The Death of the Download: Redefining Mobile User Acquisition for 2025
Installs no longer define success in mobile user acquisition. Learn how rewarded UA and AI-powered platforms like Gamelight drive retention, ROAS, and long-term growth in 2025.
Fátima Castro Franco
3 min read


Leveling Up ASO: How Rewarded Marketing Supercharges Game Visibility and Player Retention
Discover how combining App Store Optimization (ASO) with rewarded marketing boosts game visibility, retention, and ROAS. Learn best practices for sustainable mobile growth.
Fátima Castro Franco
3 min read


Beyond Dashboards: Rethinking Mobile User Acquisition Platforms as Growth Partners
Discover how modern mobile user acquisition platforms go beyond dashboards to become true growth partners. Learn how AI, rewarded UA, and retention strategies are reshaping scalable mobile game marketing.
Fátima Castro Franco
3 min read


Playable Ads: Turning Mobile Game Marketing into Instant Demos
Playable ads turn mobile game marketing into instant demos, boosting engagement, retention, and ROAS. Discover why they’re a must-have in your UA strategy.
Fátima Castro Franco
3 min read


How AI Targeting Is Rewriting the Rules of Mobile User Acquisition
AI targeting is transforming mobile user acquisition by replacing broad campaigns with precision, driving higher ROAS, better retention, and scalable growth.
Fátima Castro Franco
3 min read


The Future of Rewarded UA: 5 Trends That Will Redefine Mobile Growth by 2026
Discover the 5 future trends shaping Rewarded User Acquisition by 2026 — from AI-driven personalization to cross-vertical adoption — and why RUA is set to become the foundation of sustainable mobile growth.
Fátima Castro Franco
3 min read


From Day 0 to D30: Crafting User Acquisition Strategies That Turn Installs Into Loyal Players
Discover how to design mobile game user acquisition strategies that go beyond installs. From Day 0 to D30, learn how to turn new players into loyal, long-term users.
Fátima Castro Franco
3 min read


Data Fatigue in Mobile Marketing: How to Focus on Metrics That Actually Matter
Drowning in dashboards? Learn how to overcome data fatigue in mobile marketing by focusing on the metrics that truly matter—retention, LTV, and ROAS—for sustainable growth.
Fátima Castro Franco
2 min read


Rewarded Ads in Mobile Games: Why Players Love Them (and Why Marketers Should Too)
Rewarded ads have quietly become one of the most effective tools in mobile marketing — delivering value not only to advertisers, but also...
Fátima Castro Franco
2 min read


The Hidden Hierarchy of User Acquisition Channels: Which Ones Truly Drive Long-Term Value?
The hidden hierarchy of user acquisition channels: how paid, organic, rewarded, influencer, and cross-promotion strategies rank in driving long-term growth and ROAS for mobile games.
Fátima Castro Franco
3 min read


Why Rewarded Mobile Game Marketing Works Better Than Discounts or Giveaways
Discover why rewarded mobile game marketing outperforms discounts and giveaways. Learn how milestone-based rewards drive retention, ROAS, and long-term player engagement.
Fátima Castro Franco
2 min read


Mobile Game Marketing in 2025: Strategies That Actually Drive Growth
Discover the latest mobile game marketing strategies for 2025 — from rewarded UA and AI-driven targeting to community building and retention-focused growth.
Fátima Castro Franco
2 min read


Choosing the Right Rewarded UA Platform: What Mobile Marketers Need to Know
Discover how the right rewarded UA platform can drive retention, ROAS, and long-term growth. Learn what features to look for and why Gamelight leads the way.
Fátima Castro Franco
3 min read


The Death of Generic Ads: Why Personalization Defines Mobile Marketing in 2025
Generic ads are dead. Discover why personalization is the key to mobile marketing success in 2025—driving higher ROAS, better retention, and sustainable growth.
Fátima Castro Franco
2 min read


Level-Based Rewards: How Rewarded UA Turns Game Progression into Growth
Discover how level-based rewarded user acquisition turns game progression into growth. Learn why milestone-driven rewards boost retention, engagement, and ROAS.
Fátima Castro Franco
3 min read


Retention Is the New CPI: Rethinking Mobile Marketing KPIs for Sustainable Growth
Retention is replacing CPI as the key mobile marketing KPI. Learn why focusing on long-term engagement with strategies like Rewarded UA drives sustainable growth and higher ROAS
Fátima Castro Franco
3 min read


Micro-Moments Matter: Capturing User Attention in the First 5 Minutes of Your App
First impressions count. Learn how to capture user attention in the first 5 minutes of your app with smart onboarding, instant value, and rewarded engagement strategies
Fátima Castro Franco
2 min read


Rewarded Marketing for Event-Based Campaigns: Turning Limited-Time Challenges into Long-Term Players
Learn how to combine rewarded marketing with event-based campaigns to turn short-term hype into long-term player engagement and lasting growth
Fátima Castro Franco
3 min read


RUA Without the Myths: What Mobile Marketers Keep Getting Wrong (and How to Fix It)
Bust the biggest myths about RUA and learn what really drives retention, ROAS, and quality growth in mobile marketing
Fátima Castro Franco
3 min read
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