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Gamelight Research: What Makes Rewarded UA Traffic High Quality?
Discover how to measure rewarded UA traffic quality beyond installs and campaign completion, using retention, engagement, LTV, ROAS, and long-term player value.
Fátima Castro Franco
6 min read


Gamelight Insights: How Rewarded UA Is Changing Mobile Game User Acquisition
Explore how rewarded UA is changing mobile game user acquisition, from engagement and player quality to campaign performance and long-term value.
Fátima Castro Franco
5 min read


What Investors Look for in Mobile Ad-Tech: Valuation Trends
Learn what investors look for in mobile ad-tech, from revenue growth and customer retention to scalability, technology, and valuation trends.
Fátima Castro Franco
5 min read


Gamelight Predicts Ad Monetization Will Become a Bigger Driver of Mobile Gaming Revenue
Explore how ad monetization can drive mobile gaming revenue through rewarded ads, better ad placement, player quality, retention, LTV, and hybrid monetization.
Fátima Castro Franco
6 min read


Gamelight Research: How Game Studios Can Increase Advertising Yield
Learn how game studios can increase advertising yield through better ad placement, rewarded video, user acquisition, retention, and mobile game monetization.
Fátima Castro Franco
6 min read


Gamelight Predicts New Opportunities in Mobile Gaming Revenue for Developers and Advertisers
Gamelight explores new opportunities in mobile gaming revenue, including monetization strategies, rewarded user acquisition, advertising, and long-term growth.
Fátima Castro Franco
4 min read


Gamelight's Financial Outlook for the Global Mobile Gaming Industry
Gamelight examines the financial outlook of the global mobile gaming industry, including revenue growth, game monetization trends, and strategies for sustainable profitability.
Fátima Castro Franco
4 min read


Gamelight Predicts Mobile Gaming Revenue Growth to Continue in 2026
Explore why mobile gaming revenue is expected to grow in 2026. Gamelight analyzes the trends driving the global mobile gaming industry, from monetization to user acquisition.
Fátima Castro Franco
5 min read


The First 14 Days After Install: How to Evaluate Rewarded User Acquisition Cohorts
How do you evaluate rewarded user acquisition cohorts? Learn what to measure in the first 14 days after install, from retention and engagement to ROAS and scaling signals.
Fátima Castro Franco
4 min read


The Hidden Risk of Over-Reliance on Meta and Google for UA
Over-reliance on Meta and Google for user acquisition increases risk. Learn how to diversify UA channels, reduce CPI volatility, and scale mobile game marketing more sustainably.
Fátima Castro Franco
3 min read


Rewarded User Acquisition: Strategy, Benchmarks, and What Actually Drives Results in 2026
Rewarded user acquisition explained for 2026: strategy, benchmarks, retention metrics, and how to measure ROAS beyond CPI for scalable growth.
Fátima Castro Franco
3 min read


The Role of App Discovery Platforms in Modern UA
Learn how app discovery platforms support modern user acquisition strategies. Understand their role in mobile game marketing and how they improve traffic quality and ROAS.
Fátima Castro Franco
4 min read


CPI vs CPA vs ROAS: What Actually Matters in 2026
CPI vs CPA vs ROAS explained. Learn which user acquisition metric actually matters in 2026 and how to scale mobile game marketing profitably.
Fátima Castro Franco
4 min read


Why Most UA Campaigns Stop Growing (And What to Do About It)
Most UA campaigns stop growing for predictable reasons. Learn why user acquisition slows down and how to scale profitably without hurting retention or ROAS.
Fátima Castro Franco
3 min read


App Store Optimization for Games: How It Supports Paid UA
Learn how App Store Optimization for games supports paid user acquisition. Improve store conversion rates, lower effective CPI, and scale mobile game marketing more efficiently.
Fátima Castro Franco
4 min read


Why Cheap Installs Are Expensive
Cheap installs can destroy long-term growth. Learn why CPI alone is misleading and how retention, LTV, and ROAS determine real user acquisition profitability.
Fátima Castro Franco
4 min read


User Acquisition and Retention: Why Treating Them Separately Is a Mistake
User acquisition and retention are not separate strategies. Learn why aligning traffic quality with retention metrics is essential for scalable mobile growth in 2026.
Fátima Castro Franco
4 min read


How Rewarded UA Impacts Your First 7 Days of Retention
How does rewarded UA impact D1 and D7 retention? Learn how incentivized acquisition shapes your first 7 days and what it means for scalable growth.
Fátima Castro Franco
4 min read


What Is a User Acquisition Platform — and How Do You Choose One?
What is a user acquisition platform and how do you choose one? Learn how to evaluate traffic quality, scalability, and retention to scale your app in 2026.
Fátima Castro Franco
4 min read


Rewarded UA for Hybrid Monetization Models
Learn how rewarded UA fits hybrid monetization models. Discover how to scale incentivized acquisition without harming ad revenue, IAP depth, or game economy balance.
Fátima Castro Franco
4 min read
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