Since 2024, AZUR Games and Gamelight have worked closely to scale mobile titles through rewarded user acquisition.
The partnership focuses on sustainable growth and profitability through data-led optimization, creative event design, and close collaboration.


Together, the teams have built a proven framework for driving engagement and retention across multiple titles and regions.
Kingdom Clash: Strategy Game
Pocket Tales: Survival Game
World War Heroes: WW2 PvP FPS
State.io Conquer the world
Tank Stars
TapTap Match: Connect Tiles
Bottle Jump 3D
Find Easy: Hidden Differences
Fashion Queen: Dress Up Game
Tap Gallery: Tap Out Blocks
Railroad empire: Train Game
Merge Archers: Bow and Arrow
Jelly Run 2048
Train Miner
Battle Lines: Puzzle Fighter
Slime Castle
Archery Bastions: Castle War
Hidden Objects:
Find It!
Art Master: Jigsaw Puzzle
Rollance: Adventure Balls
State Connect: Traffic Control
Layer Man 3D: Run & Collect
Pick Me Up 3D: Taxi Game
PROMOTED TITLES TO DATE
CASE IN FOCUS: TRAIN MINER
This case study focuses on AZUR Games’ campaign for Train Miner, which represents another success story under this collaboration.
Campaign Details
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Platforms: iOS & Android
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Markets: US, CA, AU, DE, UK, FR, JP
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Monetization: Hybrid model (IAA + IAP)
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Launch: November 2024
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Duration: 1+ year of active campaigns
The campaign aimed to reach profitability while maintaining strong retention and consistent ROAS growth across all geos.
RESULT
NET ROAS
TARGETS D7:
71%
NET ROAS
TARGETS D30:
114%
Gamelight met and exceeded ROAS and retention goals, driving consistent performance across markets.
By combining competitive CPIs with granular optimization, the campaign reached high-value users and maintained a stable growing ROAS curve across both platforms.
TESTIMONIAL
As game developers, we are thrilled to collaborate with Gamelight. They have brought in high-quality users, enabling our game to scale rapidly. Gamelight not only provides efficient communication but also helps us quickly identify and resolve issues whenever they arise. Working with Gamelight has filled us with confidence and excitement for the future!
They are a high-performing advertising channel with precise, premium traffic and strong ROI/Retention. Demonstrates exceptional advantages in core European markets. Professional collaboration services make it an ideal partner for long-term cooperation
MIKHAIL PAVLYUKOVICH
HEAD OF USER ACQUISITION
TESTIMONIAL
KEY GROWTH DRIVERS
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Comprehensive Event Setup: AZUR Games provided a rich structure of 62 in-app events, which enabled Gamelight to build a reward system that supported engagement and monetization throughout the player journey.
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Granular ROAS and Retention Targets: Defined performance goals allowed for continuous data-driven adjustments, ensuring profitability and sustained engagement.
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Competitive CPIs: Balanced CPI levels delivered access to high-quality users while maintaining cost efficiency and scalability across markets.
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Engagement Through Timed Events: Time-limited in-game challenges and events kept players active, boosting engagement and repeat sessions
INDUSTRY RECOGNITION
Industry benchmarks continue to highlight Gamelight’s strength in performance marketing.
Singular’s ROI Index 2025 recognized Gamelight as a top ROAS-driving channel for non-gaming apps, and one of the top global ROI-driving UA partners across 15 of 21 categories.
The AppsFlyer Performance Index XVII likewise ranked Gamelight as a #1 rewarded UA source globally across different genres, as well as a leading UA channel for Casual, Strategy, and Match-3 titles across North America, Western Europe, Japan, and South Korea.
CONCLUSION
The long-standing partnership between AZUR Games and Gamelight shows how rewarded UA can power hybrid-monetized games to achieve both profitability and prolonged engagement.
With Train Miner’s campaign, the teams reached their ROAS targets ahead of schedule and built a repeatable model for scalable, data-driven growth across markets and platforms.
GET IN TOUCH
Discover how Gamelight’s rewarded UA can drive profitability for your games.

Explore the platform HERE or contact us at partners@gamelight.io
