Guli Games partnered with Gamelight to scale their title Legendale: Adventure Island across five major markets: the US, UK, Canada, Germany and France, on both Android and iOS.
With a monetisation split of 80% IAP and 20% IAA, the goal was to drive strong retention and reach full profitability within 60 days.
By combining a competitive CPI setup, smart event integration, and close day-to-day collaboration, the campaign exceeded expectations, reaching 100%+ profitability within just 30 days, well ahead of the partner’s D60 goal.
Titles
Legendale -
Adventure Island
Platform
iOS, Android
Geos
US, UK, CA,
DE, FR
Monetisation
80% IAP
20% IAA
"Gamelight has proven to be a reliable and high-quality rewarded traffic source. Users from this channel consistently demonstrate strong in-game metrics, and—crucially—their post-reward retention continues to grow instead of plateauing, behaving much closer to a classic paid channel. Fast, hands-on support from the team and a wide GEO coverage have made Gamelight one of the top performers in our motivated traffic mix."
HEAR IT FROM THE ADVERTISER
RESULTS
D7 ROAS Goal: 41%
Bogdan Khashiev, CMO at Guli Games
D30 ROAS Goal: 78%
ACHIEVED
52.11%
ACHIEVED 100%+
PROFITABILITY GOAL (D60):
REACHED 100%+ PROFITABILITY WITHIN 30 DAYS
HOW IT WAS ACHIEVED
Competitive CPI Setup: A finely tuned CPI structure ensured efficient spend and high-quality user acquisition from the start.
Event-Based Optimization: Using Guli Games’ recurring level event, Gamelight built a flexible reward system that reinforced engagement and long-term value.
Shared ROAS Targets: Both teams aligned on clear profitability goals, allowing data-led optimization and transparent progress tracking.
Seamless Collaboration: Continuous communication and openness to best-practice sharing created an agile setup, allowing quick reactions and sustained performance growth.
GLOBAL SCALE PROVEN RESULTS
This success reinforces Gamelight’s position as a leading global UA partner. The AppsFlyer Performance Index XVII ranked Gamelight as the #1 rewarded UA source globally across all genres. The index also placed Gamelight as a top UA channel for Casual, Strategy, and Match-3 titles in major regions such as North America, Western Europe, Japan, and South Korea.
Singular also highlighted Gamelight as a top global ROI-driving UA channel, ranking in 15 out of 21 categories for games and non-gaming apps.
CONCLUSION
Through aligned goals, event-driven optimisation, and steady execution, Gamelight helped Legendale: Adventure Island achieve full profitability twice as fast as planned.
The partnership with Guli Games reinforces Gamelight’s ability to deliver high-performance UA at scale, turning ambitious targets into measurable success.
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To talk to one of Gamelight’s mobile UA experts, get in touch via partners@gamelight.io
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