OVERVIEW
When MagicLab set out to scale their mobile puzzle hit Block Sort, their primary goal was clear: achieve aggressive ROAS targets while driving long-term profitability. Partnering with Gamelight, they launched a performance-driven user acquisition campaign designed to deliver immediate impact and sustained growth.
The campaign was built around key profitability milestones. The targets were ambitious: 50% net ROAS by D7 and 64% by D30, but results far exceeded expectations.
Titles
Goals
Block Sort
50% net ROAS D7
64% net ROAS D30
Hear it from the advertiser
“Working with Gamelight has been a smooth and impactful experience. Their high-quality user acquisition and strong ROAS performance helped us scale efficiently. The team’s proactive communication and deep platform knowledge made the collaboration both productive and enjoyable.”
Mertcan Yükselsin, Growth Manager at Magiclab
RESULTS
Gamelight’s campaign execution quickly outperformed all ROAS benchmarks:
D7
Net ROAS
Goal:
50%
Achieved:
73%
The campaign ultimately reached full profitability, surpassing 150%+ net ROAS, with performance continuing to grow beyond D180. This exceptional outcome was driven by loyal users who engaged consistently, supporting strong monetisation over time.
HIGHLIGHTS
Exceeded ROAS targets by 46% on D7 and 61% on D30
Reached full profitability, surpassing 150%+ net ROAS
ROAS continued to rise beyond D180, fueled by long-term user engagement.
HOW IT WAS ACHIEVED
Gamelight delivered results through precision and strategic depth:
Detailed ROAS Tracking: Carefully optimised towards granular ROAS goals, ensuring profitability at every key milestone from D0 to beyond D180
Advanced Event Setup: With 39 tracked events and an unlimited event postback window, Gamelight was able to optimise across the full monetisation funnel, both IAP and ad revenue.
Proactive Campaign Management: Gamelight’s team provided hands-on support, continuously refining strategies to uncover new high-value user segments.
TOP-RANKED PERFORMANCE
This success story adds to Gamelight’s reputation as a leader in rewarded user acquisition. Gamelight has been consistently ranked in the Top 2 for Casual games across key markets such as Western Europe, Japan, and Korea in the AppsFlyer Performance Index, where it was also recognised as the #1 rewarded UA source globally across all genres.
These results prove that rewarded UA, when done right, not only drives installs but also attracts high-quality users who stay active, remain engaged, and support the game's long-term profitability.
CONCLUSION
The Block Sort campaign highlights how Gamelight’s data-driven UA strategy can unlock long-term profitability. By continuously optimising towards long-term ROAS goals, the campaign surpassed 150% net ROAS with growth continuing beyond D180. This case proves that with the right setup, rewarded UA can drive both immediate returns and sustained scale.
GET IN TOUCH
Explore the Gamelight dashboard and its unique features HERE.
To talk to one of Gamelight’s mobile game marketing experts, get in touch via partners@gamelight.io
