Case Study Sekgames

Sekgames has partnered with Gamelight for over a year to scale its hyper-casual portfolio through rewarded user acquisition.

Among the highlights of this partnership is the UA success for Police Station Idle, a hyper-casual idle management game where players grow and upgrade their own police department.

This campaign focused on driving efficient growth for a 100% ad-monetized title across key markets, achieving strong early ROAS and engagement results.

CAMPAIGN DETAILS

Monetization: 100% ad-monetized
Genre: Hyper-casual
Platforms: iOS & Android
Markets: US, UK, DE, FR, CA

OVERVIEW & RESULTS

Police Station Idle is a hyper-casual idle management game where players grow and upgrade their own police department.

The campaign set a clear D7 ROAS target of 90%, focusing on achieving sustainable early returns and long-term engagement through rewarded UA.

Across all five geos, Gamelight successfully reached the D7 goal, maintaining steady performance and retention through continuous testing and optimization. The campaign’s event-driven setup helped capture valuable player actions early, creating a strong foundation for efficient scaling and ad revenue growth.

'Working with Gamelight has been amazing. We saw high short-term returns and exceptional user quality. Beyond the initial boost, we’ve observed a strong increase in long-term retention and LTV. The team’s support is equally impressive; their fast and effective feedback whenever we faced challenges made scaling our campaigns smooth.'

TESTIMONIAL

ŞAMIL ÖZPINAR

Growth Manager

KEY SUCCESS FACTORS

A data-led strategy and structured collaboration between Sekgames and Gamelight were central to the campaign’s success.

Event-Driven Optimization

A recurring “Area” event triggered whenever players completed an Area, acted as the main driver for user engagement. In addition, 20 unique in-app events enabled deeper optimization and improved user quality across markets.

Time-Limited Challenges

Short, targeted challenges were used to spark engagement peaks and keep players active throughout their early and late sessions.

Collaborative Execution

Strong communication and quick feedback loops between both teams ensured efficient campaign management, fast iteration, and ongoing performance alignment.

INDUSTRY RECOGNITION

Industry benchmarks continue to highlight Gamelight’s strength in performance marketing.

Singular’s ROI Index 2025 recognized Gamelight as a top ROAS-driving channel for non-gaming apps, and one of the top global ROI-driving UA partners across 15 of 21 categories.

The AppsFlyer Performance Index XVII likewise ranked Gamelight as a #1 rewarded UA source globally across different genres, as well as a leading UA channel for Casual, Strategy, and Match-3 titles across North America, Western Europe, Japan, and South Korea.

CONCLUSION

The Police Station Idle campaign demonstrates how rewarded UA can effectively drive engagement and revenue for hyper-casual, ad-monetized titles.

Through structured event design, consistent optimization, and seamless teamwork, Sekgames and Gamelight reached their D7 ROAS target and built a scalable model for future campaigns across global markets.