Gamelight x Unico Studio:
16 Titles Promoted
ROAS Goals Crushed
Unico Studio, one of the world’s largest casual gaming studios, partnered with Gamelight to scale 16 of their leading puzzle titles across all of Gamelight’s 13 live geos, on iOS and Android. The campaign featured a diverse lineup, including hits like Bus Craze, Wood Block Jam and Brain Test: All Star, and was designed to drive profitability at scale.
Target Geos UK, US, DE, FR, JP, KR, CA, AU, IT, ES, NL, PL, BR
Among the 16 titles, Bus Craze emerged as a performance highlight. With ambitious targets of D7 - 70% net ROAS and D30 - 110% net ROAS, the game not only reached these goals, but overdelivered on both, validating the strength of the UA strategy and execution.
Titles
Bus Craze
Platform
iOS, Android
RESULTS
The Bus Craze campaign outperformed on both early and long-term profitability targets. Gamelight not only hit the D7 ROAS benchmark but surpassed the D30 target, pushing the title into reaching profitability ahead of plan. This outcome was driven by high-quality users and a deeply optimized setup, proving the power of aligned strategy and close collaboration.
HOW IT WAS ACHIEVED
40 in-game Events: Unico Studio provided a rich event setup, enabling full-funnel optimization across both IAP and ad revenue models.
Suppression List: Helped improve postback ratio, enhancing signal clarity and increasing optimization efficiency.
Strong Communication: Close collaboration between both teams ensured fast iterations, clear alignment, and agile campaign management.
PROMOTED TITLES
Unico Studio promoted the following titles with Gamelight:
HEAR IT FROM THE ADVERTISER
"Gamelight has been a pivotal partner in our user acquisition strategy. Their AI-powered platform not only delivered an uplift in ROAS but also provided us with high-quality users that have shown strong retention and engagement. The results have been exceptional, and we've seen a tangible impact on our game's overall performance"
Timur Demir, UA Manager
Bus Craze
2248 Number Puzzle
X2 Number Merge Puzzle
Farm Block Escape
Popular Words: Family Game
Brain Test: Tricky Puzzles
Brain Test 2: Tricky Stories
Brain Test All-Star: IQ Boost
Brain Test 4: Tricky Friends
2048 Blast: Merge Numbers
Number Match: Ten Crush Puzzle
Wood Block Jam
Woody Sort: Ball Sort Puzzle
GLOBAL SCALE, PROVEN RESULTS
This success adds to Gamelight’s reputation as a global leader in rewarded user acquisition. In the latest AppsFlyer Performance Index, Gamelight was ranked among the Top 2 sources for Casual games in key markets including Western Europe, Japan, and Korea, and has been recognised as the #1 rewarded UA source across all genres globally.
These results highlight how rewarded UA, when executed with precision, can drive not just installs, but sustained, profitable growth through high-quality engaged users.
CONCLUSION
The campaign with Unico Studio reinforces Gamelight’s ability to deliver high-performance UA at scale. By leveraging a robust event setup, clean data via suppression lists, and close collaboration, Gamelight helped a top global studio scale Bus Craze and other puzzle titles profitably across 13 live geos.
GET IN TOUCH
Explore the Gamelight dashboard and its unique features HERE.
To talk to one of Gamelight’s mobile UA experts, get in touch via partners@gamelight.io
