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Adjust unveils The Gaming App Insights Report

Adjust, a subsidiary of AppLovin, has unveiled The Gaming App Insights Report, a groundbreaking resource offering fresh perspectives on the growth trajectory and revenue potential of the mobile gaming industry. Launched on March 18, 2024, this report combines global mobile gaming app data with insights from AppLovin and SparkLabs, showcasing significant increases in gaming app installs and in-app revenue from 2023 into 2024. It underscores the importance of leveraging AI and embracing Connected TV (CTV) as part of a new framework for success in the fiercely competitive mobile gaming market.

According to Daniel Tchernahovsky, VP of Global Business Development at AppLovin, the perception of mobile gaming stagnation overlooks the positive growth resulting from market competition. He emphasizes that many partners are successfully launching new products at a rapid pace, citing the example of Monopoly Go! becoming a top-grossing game in 2023, the same year it was released. Leveraging data from Adjust's top 5,000 apps and their entire dataset, The Gaming App Insights Report offers strategic guidance for navigating changes in audience expectations, technology, and measurement complexity.

Tiahn Wetzler, Director of Content and Insights at Adjust, emphasizes the importance of investing in the right tools and prioritizing next-gen tech, AI, and personalization for game developers and studios to scale on new channels and platforms. Key findings from the report include the thriving nature of hybrid casual games, which bring in 800% more average revenue per monthly active user (MAU) than hyper-casual games, and the notable increase in gaming in-app revenue by 6% YoY in 2023. Additionally, racing and simulation games topped the charts with significant growth in installs, while gaming demonstrated significantly higher App Tracking Transparency (ATT) opt-in rates compared to the rest of the app industry.

Industry leaders such as Hypercell Games and Mamboo Games contribute real-world insights to the report, emphasizing the value of investing in next-gen tech, AI, and personalization to drive success in the dynamic landscape of the mobile gaming industry.

Source: adapted from an article by Business of Apps.

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