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AI at the Core: Gamelight Redefining Mobile Games Marketing

Gamelight has truly disrupted the mobile marketing industry with its groundbreaking AI algorithm, designed to optimize partner quality and drive exceptional results. The impact of this revolutionary technology cannot be overstated, as evidenced by the shortlisted partners who experienced a remarkable x4.5 times higher Average Revenue Per User (ARPU) on average, surpassing expectations across all KPIs, including ROAS, ARPU, ARPPU and Retention Rate.

This impressive performance exceeded all expectations and solidified the Gamelight’s position as a game-changer in the mobile gaming industry.Launched in Germany, Gamelight has rapidly emerged as a prominent player in the global game marketing landscape. Leveraging its extensive user base across multiple self-published game recommendation platforms, the platform consistently delivers high-quality users to mobile game publishers worldwide.

What sets Gamelight’s AI algorithm apart is its ability to analyze vast amounts of user app usage data, engagement metrics, and behavioral patterns with remarkable precision. This personalized approach enhances user satisfaction, encourages longer play sessions, and drives monetization within partner games.

Gamelight’s AI algorithm heralds a new era in mobile marketing, leveraging the power of advanced data analytics and machine learning. With this innovative technology at their disposal, Gamelight continues to redefine industry standards, cementing its position as an industry pioneer, revolutionizing the way mobile marketing campaigns are executed and delivering remarkable results for its partners.

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Source: Mobile Marketing Reads

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