Allstar, backed by Zynga and Activision Blizzard, secures an additional $12 million in funding for its content creation tools
Big players in the mobile game development industry aren't limited to investing solely in fellow mobile game makers, as seen in the interest surrounding the content creation platform Allstar. Having previously secured $6 million in funding, including investments from Zynga and Activision Blizzard, Allstar has now completed its Series A round, raising a total of $18 million. This recent $12 million funding injection was led by Drive Capital, an Ohio-based venture capital firm.
Allstar focuses on supporting aspiring content creators by enhancing the quality of their material through the platform's editing tools. These tools include features such as synchronizing licensed music with gameplay, applying filters, and more. The platform offers seamless integration options with Discord and TikTok, effectively bridging the gap between gaming and social media. With the latest investment, the Allstar team aims to accelerate development and boost adoption through strategic partnerships.
Nick Cuomo, CEO and co-founder of Allstar, shared the company's vision, stating, "Our vision is to seamlessly integrate our technology across all games and game engines, positioning Allstar as the go-to platform for gamers both before and after their gaming sessions." He added, "We integrate content creation into the entire gaming experience and make sharing gameplay as common as posting a selfie." Allstar's focus aligns with the trend of encouraging everyday gamers to create and share their in-game experiences, thereby amplifying game discovery, fostering community engagement, and redefining what it means to be a gaming content creator.
Notably, investors from Twitch have also contributed to Allstar's total funding of $18 million. Meanwhile, in the realm of Series A funding rounds, former Riot Games executives have successfully raised a substantial $55 million for their new studio, Believer.
Source: adapted from an article by Aaron Astle, News Editor for PocketGamer.biz.